FDBusiness.com

Purple Patch Cereals’ Stunning New Packs From Qualvis

 Breaking News
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...
  • The Hershey Company Takes Minority Stake in Irish Snacking Brand The Hershey Company, the US-based food group, has made a minority investment in Fulfil Holdings, the owner of the snacking brand FULFIL. Headquartered in Dublin, Ireland, FULFIL has rapidly grown since its inception, now outselling many traditional chocolate snack bar brands in the UK and Ireland and named a top 50 consumer brand in Ireland. Brian [...]...
  • UK Restaurant Numbers Drop Again as Consumer Tastes Shift Britain’s restaurant numbers have fallen for the sixth quarter in a row, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals. Independent operators have borne the brunt of the closures with group-owned restaurants proving more resilient despite some major brand failures. The quarterly survey of the country’s supply of licensed premises reports a 3.4% drop in [...]...
  • Molson Coors Commits to Reduce Plastics in Packaging Molson Coors in the UK and Ireland is removing the plastic packaging from its Carling and Coors Light brands, as part of new global packaging goals. The brewer will remove the plastic film wrap from large multipacks by the end of March 2020, replacing the plastic wrap with 100% recyclable fully enclosed carton board. By [...]...
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...

Purple Patch Cereals’ Stunning New Packs From Qualvis

Purple Patch Cereals’ Stunning New Packs From Qualvis
May 24
09:39 2017

Leading print and packaging business, Qualvis, has created a new range of eye-catching packs for Purple Patch Cereals. The new cartons have a hot air balloon theme, displaying bold and vibrant colours, with purple being dominant throughout to reinforce the brand’s identity.

The cereals come in four different flavours: Honey Nut Granola, Honey Nut & Fruit Granola, Fruit & Nut Muesli and Fruity Muesli. Each pack has a clever hot air balloon flap that reveals marketing text upon take-off (or opening of the pack!), further reinforcing on-brand messaging and enhancing consumer engagement. The packs are printed in low migration ink, with a unique anti-mark soft-touch varnish that produces a distinctly luxurious tactile effect.

Qualvis’ creative director, Richard Pacey, says: “The A-frame structure with a reverse oriented flap closure and distinctive shaping around the brand graphics gives an interesting appearance and easy-open functionality for the consumer. It has been a great project to work on and we are very happy with the outcome.”

Emma Mack, Purple Patch Cereals’ co-founder and owner, says: “We are thrilled with our finished packs. Qualvis has worked with us from the outset to ensure we could realise our packaging ambitions. We faced some challenges with potentially tricky creases, but Qualvis prepared mock-ups that helped us choose the right format. Purple Patch Cereals is a high end brand and we wanted to reflect this whilst also creating packaging that would stand out in a crowded market space – the soft touch lacquer has been a great addition to the overall premium effect. It is this expertise in print and packaging, as well as their proactive support that makes Qualvis our go-to packaging provider.”

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements