FDBusiness.com

Purple Patch Cereals’ Stunning New Packs From Qualvis

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Purple Patch Cereals’ Stunning New Packs From Qualvis

Purple Patch Cereals’ Stunning New Packs From Qualvis
May 24
09:39 2017

Leading print and packaging business, Qualvis, has created a new range of eye-catching packs for Purple Patch Cereals. The new cartons have a hot air balloon theme, displaying bold and vibrant colours, with purple being dominant throughout to reinforce the brand’s identity.

The cereals come in four different flavours: Honey Nut Granola, Honey Nut & Fruit Granola, Fruit & Nut Muesli and Fruity Muesli. Each pack has a clever hot air balloon flap that reveals marketing text upon take-off (or opening of the pack!), further reinforcing on-brand messaging and enhancing consumer engagement. The packs are printed in low migration ink, with a unique anti-mark soft-touch varnish that produces a distinctly luxurious tactile effect.

Qualvis’ creative director, Richard Pacey, says: “The A-frame structure with a reverse oriented flap closure and distinctive shaping around the brand graphics gives an interesting appearance and easy-open functionality for the consumer. It has been a great project to work on and we are very happy with the outcome.”

Emma Mack, Purple Patch Cereals’ co-founder and owner, says: “We are thrilled with our finished packs. Qualvis has worked with us from the outset to ensure we could realise our packaging ambitions. We faced some challenges with potentially tricky creases, but Qualvis prepared mock-ups that helped us choose the right format. Purple Patch Cereals is a high end brand and we wanted to reflect this whilst also creating packaging that would stand out in a crowded market space – the soft touch lacquer has been a great addition to the overall premium effect. It is this expertise in print and packaging, as well as their proactive support that makes Qualvis our go-to packaging provider.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements