FDBusiness.com

Qorus™ Sweetener System Provides Authentic Taste to Brau Beviale

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Qorus™ Sweetener System Provides Authentic Taste to Brau Beviale

November 09
10:55 2014

DALLAS and SULZBACH, GERMANY (November 10, 2014) – Celanese Corporation (NYSE: CE), a global technology and specialty materials company, will be showcasing its food ingredients product portfolio during Brau Beviale 2014 in Nuremberg, Germany, November 11-13.

images“Celanese will be presenting its innovative Qorus™ Sweetener System to leaders in the beverage industry at the biannual Brau Beviale,” said Sam Smaldone, European marketing manager for Celanese. “Our consumer market research uncovered a gap in the taste of a full-sugar version of a beverage versus that of its low- or no-calorie counterpart. With Qorus, we assist the product formulator in achieving their authentic taste so they can turn consumer desires into reality.”

 

The Qorus™ Sweetener System is designed for use with many end-use applications including carbonated beverages, non-carbonated beverages, flavored waters, energy drinks, alcoholic cocktails, juice-based drinks, dairy and more. The Qorus™ Dolce 1000 Series enables a 30 to 70 percent sugar reduction, while the Qorus™ Dolce 2000 Series enables a 50 to 100 percent sugar replacement. “Qorus™ is a system that balances the flavors in a product, reducing the aftertaste of traditional sweeteners, and allows companies to bring products to market faster,” said Smaldone.

 

Celanese will be offering attendees of Brau Beviale a taste of Qorus™ through a variety of beverages all sweetened with the innovative sweetener system. Additionally, Celanese will be discussing its Sunett® brand of acesulfame potassium (Ace-K) sweetener. “Celanese was the inventor of Ace-K and pioneered the idea of synergistic sweeteners. Sunett is still seen as the Western flagship brand of this all-important sweetener,” said Smaldone. “In addition, Celanese will offer its potassium sorbate and sorbic acid preservatives for use in foods and beverages.”

 

Technical, marketing and sales teams will be available at the Celanese booth (#1-109) at Brau Beviale to discuss their food ingredients portfolio. To set up a meeting at the expo, please contact Celanese at Qorus@celanese.com, or to learn more visit www.qorus.celanese.com

 

About Celaneseaaaa

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,400 employees worldwide and had 2013 net sales of $6.5 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com or our blog at www.celaneseblog.com.

All registered trademarks are owned by Celanese International Corporation or its affiliates.

 

Celanese Contacts:

Investor Relations Media Relations – Global Media Relations Asia (Shanghai) Media Relations Europe (Germany)
Jon Puckett
  1. Travis Jacobsen
Phoebe Li Jens Kurth
+1 972 443 4965 +1 972 443 3750 +86(21)3861 9210 +49(0)69 45009 1574
jon.puckett@celanese.com william.jacobsen@celanese.com Phoebe.li@celanese.com.cn j.kurth@celanese.com

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements