FDBusiness.com

Qorus™ Sweetener System Provides Authentic Taste to Brau Beviale

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Qorus™ Sweetener System Provides Authentic Taste to Brau Beviale

November 09
10:55 2014

DALLAS and SULZBACH, GERMANY (November 10, 2014) – Celanese Corporation (NYSE: CE), a global technology and specialty materials company, will be showcasing its food ingredients product portfolio during Brau Beviale 2014 in Nuremberg, Germany, November 11-13.

images“Celanese will be presenting its innovative Qorus™ Sweetener System to leaders in the beverage industry at the biannual Brau Beviale,” said Sam Smaldone, European marketing manager for Celanese. “Our consumer market research uncovered a gap in the taste of a full-sugar version of a beverage versus that of its low- or no-calorie counterpart. With Qorus, we assist the product formulator in achieving their authentic taste so they can turn consumer desires into reality.”

 

The Qorus™ Sweetener System is designed for use with many end-use applications including carbonated beverages, non-carbonated beverages, flavored waters, energy drinks, alcoholic cocktails, juice-based drinks, dairy and more. The Qorus™ Dolce 1000 Series enables a 30 to 70 percent sugar reduction, while the Qorus™ Dolce 2000 Series enables a 50 to 100 percent sugar replacement. “Qorus™ is a system that balances the flavors in a product, reducing the aftertaste of traditional sweeteners, and allows companies to bring products to market faster,” said Smaldone.

 

Celanese will be offering attendees of Brau Beviale a taste of Qorus™ through a variety of beverages all sweetened with the innovative sweetener system. Additionally, Celanese will be discussing its Sunett® brand of acesulfame potassium (Ace-K) sweetener. “Celanese was the inventor of Ace-K and pioneered the idea of synergistic sweeteners. Sunett is still seen as the Western flagship brand of this all-important sweetener,” said Smaldone. “In addition, Celanese will offer its potassium sorbate and sorbic acid preservatives for use in foods and beverages.”

 

Technical, marketing and sales teams will be available at the Celanese booth (#1-109) at Brau Beviale to discuss their food ingredients portfolio. To set up a meeting at the expo, please contact Celanese at Qorus@celanese.com, or to learn more visit www.qorus.celanese.com

 

About Celaneseaaaa

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,400 employees worldwide and had 2013 net sales of $6.5 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com or our blog at www.celaneseblog.com.

All registered trademarks are owned by Celanese International Corporation or its affiliates.

 

Celanese Contacts:

Investor Relations Media Relations – Global Media Relations Asia (Shanghai) Media Relations Europe (Germany)
Jon Puckett
  1. Travis Jacobsen
Phoebe Li Jens Kurth
+1 972 443 4965 +1 972 443 3750 +86(21)3861 9210 +49(0)69 45009 1574
jon.puckett@celanese.com william.jacobsen@celanese.com Phoebe.li@celanese.com.cn j.kurth@celanese.com

 

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements