FDBusiness.com

RC Cola Neo Offers Consumers Big Cola Taste with Half the Calories

 Breaking News
  • AB InBev to Sell Australian Business For US$11.3 Billion to Asahi Group Anheuser-Busch InBev has agreed to divest Carlton & United Breweries (CUB), its Australian subsidiary, to Asahi Group Holdings for Au$16.0 billion, (US$11.3 billion) in enterprise value. The transaction represents an implied multiple of 14.9x 2018 normalised EBITDA. As part of this transaction, AB InBev will grant Asahi Group Holdings rights to commercialise the portfolio of AB [...]...
  • UK Spirits Boom Shows No Signs of Slowing Spirits producers across the UK are gearing up to dramatically increase production over the next 12 months amid signs that the boom in UK spirits is set to continue, according to research conducted by a campaigning alliance that has just been launched. A poll by Survation for the newly-established UK Spirits Alliance has found that 65 [...]...
  • Mondelēz International Completes Acquisition of Majority Interest in Perfect Snacks Mondelēz International has completed its acquisition of a majority interest in Perfect Snacks®, a pioneer in the fast-growing refrigerated nutrition bars segment with a range of offerings including Perfect Bar, The Original Refrigerated Protein Bar™, and Perfect Snacks’ other lines of organic, non-GMO, nut-butter based protein bars and bites. “The Perfect Snacks majority acquisition further expands [...]...
  • Interim Revenue and Profits Up at Nichols Nichols, the UK-based soft drinks group, has reported a 10.2% increase in revenue to £71.6 million and a 2.0% rise in profit before tax to £13.3 million for the half year ended 30 June 2019, compared to the corresponding period in the previous year. EBITDA increased by 9.7% to £15.3 million. To support the trading [...]...
  • First Milk Announces Proposed Changes at Scottish Creameries First Milk, the UK dairy co-operative, has announced the commencement of employee consultation about proposed changes at its Scottish Creameries. The Scottish Creameries were put up for sale in April 2018 when First Milk announced that its Campbeltown and Arran Creameries were not core to its business strategy for the future. Despite significant effort over the [...]...

RC Cola Neo Offers Consumers Big Cola Taste with Half the Calories

December 17
09:00 2013

To help bottlers offer health-conscious consumers a bold cola flavor with only half the calories, Royal Crown Cola International (RCCI), a division of Cott Beverages, recently launched RC Cola Neo, a full-flavor, mid-calorie cola. Sweetened with stevia and cane sugar, the beverage caters to the growing market of consumers who demand wholesome ingredients.

“We’re very pleased to add RC Cola Neo to the RCCI family of high-quality products,” says Edmund O’Keeffe, president of Royal Crown International Cola. “As a long-time innovator in the beverage industry – and one of the originators of classic cola products from Columbus, GA – we recognize the importance of agility in this ever-changing market. Success depends on a bottler’s ability to identify and respond to consumer demands with speed and flexibility. That is what we aim to help them achieve with RC Cola Neo.”

RC Cola Neo is a direct answer to two converging trends: consumers worldwide have embraced their desires for uncompromised flavor experiences while simultaneously becoming more health-conscious and more inclined toward products with only natural ingredients. The resulting demand for full-flavor, low-calorie beverages has led to the popularity of ingredients like stevia; which is significantly lower in calories, yet is derived from a plant, unlike artificial sweeteners. RC Cola Neo combines the calorie-reducing advantages of stevia with the classic sweetness of cane sugar.

The development team behind RC Cola Neo worked for the better part of three years to craft the unique flavor profile found in the product. Traditionally, stevia has presented a challenge for beverage makers, with a mouth feel and highly specific flavoring that can be difficult to integrate into a cohesive product aimed for mass consumption. RCCI was able to harness more than a century of beverage innovation experience during the development of RC Cola Neo in order to ensure success in the highly competitive mid-calorie cola market, seen as a ‘holy grail’ by many across the industry. 

To help bottlers capitalize on the demand for full-flavor, low-calorie beverages, RCCI provides a wide range of resources to assist in bringing RC Neo to market, including guidance on plant design, R&D, quality assurance, testing and marketing capabilities. These offerings assist the bottler in delivering a high-quality beverage from start to finish.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements