FDBusiness.com

RC Cola Neo Offers Consumers Big Cola Taste with Half the Calories

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

RC Cola Neo Offers Consumers Big Cola Taste with Half the Calories

December 17
09:00 2013

To help bottlers offer health-conscious consumers a bold cola flavor with only half the calories, Royal Crown Cola International (RCCI), a division of Cott Beverages, recently launched RC Cola Neo, a full-flavor, mid-calorie cola. Sweetened with stevia and cane sugar, the beverage caters to the growing market of consumers who demand wholesome ingredients.

“We’re very pleased to add RC Cola Neo to the RCCI family of high-quality products,” says Edmund O’Keeffe, president of Royal Crown International Cola. “As a long-time innovator in the beverage industry – and one of the originators of classic cola products from Columbus, GA – we recognize the importance of agility in this ever-changing market. Success depends on a bottler’s ability to identify and respond to consumer demands with speed and flexibility. That is what we aim to help them achieve with RC Cola Neo.”

RC Cola Neo is a direct answer to two converging trends: consumers worldwide have embraced their desires for uncompromised flavor experiences while simultaneously becoming more health-conscious and more inclined toward products with only natural ingredients. The resulting demand for full-flavor, low-calorie beverages has led to the popularity of ingredients like stevia; which is significantly lower in calories, yet is derived from a plant, unlike artificial sweeteners. RC Cola Neo combines the calorie-reducing advantages of stevia with the classic sweetness of cane sugar.

The development team behind RC Cola Neo worked for the better part of three years to craft the unique flavor profile found in the product. Traditionally, stevia has presented a challenge for beverage makers, with a mouth feel and highly specific flavoring that can be difficult to integrate into a cohesive product aimed for mass consumption. RCCI was able to harness more than a century of beverage innovation experience during the development of RC Cola Neo in order to ensure success in the highly competitive mid-calorie cola market, seen as a ‘holy grail’ by many across the industry. 

To help bottlers capitalize on the demand for full-flavor, low-calorie beverages, RCCI provides a wide range of resources to assist in bringing RC Neo to market, including guidance on plant design, R&D, quality assurance, testing and marketing capabilities. These offerings assist the bottler in delivering a high-quality beverage from start to finish.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements