FDBusiness.com

Record Success For Packaging Innovations 2014

 Breaking News
  • British Brewers Decrease Their CO2 Emissions by 42% Total CO2 emissions from the UK’s brewing industry have fallen by 42% in the last decade (2008 to 2018) – a reduction of 202,952 tonnes – according to new research conducted by the British Beer & Pub Association (BBPA). The research also found that the energy used to brew a pint of beer in the [...]...
  • Small Irish Snack Manufacturer Secures Major Contract With Tesco Pinkfinch, a County Down-based fruit snacks supplier, has secured a major contract with Tesco Ireland, which will see an estimated 100,000 bags sold annually. From launching his business in his parent’s spare bedroom five years ago,  Pinkfinch founder Michael Heaslip (pictured) has grown his innovative product line across Ireland, the UK, Europe, and the Middle East,  with [...]...
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...

Record Success For Packaging Innovations 2014

Record Success For Packaging Innovations 2014
March 06
12:24 2014

The UK’s biggest packaging show reports record success. Packaging Innovations 2014 attracted 6004 unique visitors over the two days of the event, an 18 percent increase on last year, with 77 percent of exhibitors rebooking onsite for next year’s show.

The show which took place at Birmingham’s NEC, 26 & 27 February 2014, included packaging buyers from major names such as GlaxoSmithKline, Lush Cosmetics, Heineken, Britvic Soft Drinks, Danone, Asda and Proctor & Gamble; exhibitors where delighted with the buzz and the visitor footfall from the moment the doors opened.

Alison Church, Event Director at easyFairs UK, comments: “We couldn’t be more thrilled with how the show went – an easyFairs record breaker. The show was lively from start to finish, with both visitor and exhibitor numbers up, we are in a great position to take the show to new heights next year. 2015 will be an even bigger year for us, as the show will be celebrating its 10th edition, so it’s an exciting time for those who are involved with the show.”

Packaging Innovations was co-located with six other shows: Ecopack, Contract Pack, Packtech, Print Innovations, Labelling Innovations, and Converting innovations. Hayley Mustad, Key Account Manager, at IBIS Packaging Solutions, exhibiting at the show, says: “The footfall this year has been great, with key decision makers from blue chip companies coming onto the stand. Great show, so much so we have booked for 2015, and gone for a bigger stand!”

LearnShops Seminar

The event included a two-day comprehensive free-to-attend learnShops seminar programme, with world-class speakers from DHL Supply Chain, Iceland Foods, The Barts Ingredients TM Co, Recoup, Marks and Spencer, Wilkinson, Tesco, and Oloves.

Topping the bill was packaging Guru Lars Wallentin, Founder of packagingsense.com, who remarked on the importance of consumer communication within the industry: “Your brand’s positioning determines what you are going to do. Clear positioning will help you define that ‘big idea’, otherwise you are only selling on price. Whatever we do – whether it’s telling a story through packaging or creating an opening ritual, such asCoronaand lime or Oreo with its twist, lick, dunk ritual – it’s important to create a synergy between the brand and the consumer. In the world of packaging where creativity is endless, it’s essential to communicate your message, rather than using your logo to sell. Change the information on your packaging into real communication.

In addition, the show featured the BIG Print Debate, where Reproflex3, Iceland Foods, Faraday, Print Week and Elmwood London debated: ‘Latest print technologies – gimmick or sound ROI?’ There was a general consensus that there are opportunities for band owners to employ these new printing techniques, but must take care, and to only use them to provide relevant and useful information.

The Big Packaging Debate

A show favourite was The BIG Packaging Debate, where over 100 visitors gathered to hear a panel of packaging experts discuss: ‘Packaging – designed for the consumer or the supply chain?’ This year’s panel, chaired by Kevin Vyse, included Echo Brand Design, DHL Packaging Services Europe, Alliance Boots and The Consumer Voice held the general opinion that the supply chain may well be increasing in complexity, but so are consumers’ lives and the way we market to them. The opinion was that flexibility and agility was key to future retail and concluded that perhaps there is a general need for packaging to reflect in-store and online demands more simply, with the real opportunity to reduce secondary packaging. Continuing to educate the consumer about the possibilities of reusing or refilling a product, rather than recycling was also an underlying theme.

The big news hitting the show floor was the announcement from show organiser, easyFairs, who unveiled its future vision for its packaging shows. Its packaging portfolio, right across Europe, will evolve around four major core show concepts: Packaging Innovations, Empack, Label&Print and Luxury Packaging.

For the NEC this means the entire packaging spectrum will be unified under the three dynamic core brands: Packaging Innovations, Empack and Label&Print.

Next UK Packaging Event 

The next UK packaging event in 2014 takes place at the Business Design Centre in London on 30 September and 1 October 2014 focusing on its two strong concepts – Packaging Innovations and Luxury Packaging – making it the capital’s most exciting and inspirational showcase for everything new and exclusive in packaging design.

Packaging Innovations, Empack and Label&Print will also take place at Birmingham’s NEC on 25 and 26 February in 2015.

Companies interested in exhibiting at Packaging Innovations can find out more about booking a stand by calling the packaging team on +44 (0)20 8843 8821 or emailing PackagingUK@easyFairs.com.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements