FDBusiness.com

‘Relight my (Cola) Fire?’ FDA approves PureCircle Reb D stevia

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

‘Relight my (Cola) Fire?’ FDA approves PureCircle Reb D stevia

July 12
09:38 2013

The US FDA has issued a ‘No Objection’ GRAS letter allowing beverage manufacturers to use Pure Circle’s high-purity Reb D stevia to sweeten US products, a move that could reignite the Pepsi/Coke cola wars.

The news will have a significant effect on the US carbonated soft drinks market (perhaps most intriguingly in the cola sphere) since both PepsiCo and The Coca-Cola Company are PureCircle clients, and are likely to consider launches using the new stevia ingredient.

PepsiCo has a stevia supply agreement with PureCircle running until June 2014, and the soft drinks giant has filed patents (here is one published in March 2013) detailing Reb D’s desirable taste profile – versus earlier stevia derivative Rebaudioside A – in diet carbonated soft drinks such as colas.

Meanwhile, Coke and PureCircle announced last Monday that they plan to seek Generally Recognized as Safe (GRAS) approval for another novel stevia sweetener, Rebaudioside X (Reb X); on June 27 Coca-Cola Life with stevia (Cargill’s Truvia stevia extract) was launched in Argentina.

Around 270 sweeter than sugar…

PureCircle, which is the world’s largest stevia supplier and marketer, said in a London Stock Exchange (LSE) announcement – the news comes after it self-affirmed GRAS status on March 4 – that it was preparing for “immediate commercialization” of ≥95% Reb D.

“[This] will play an important role in extending the company’s breakthrough Stevia 3.0 innovation,” the firm added; PureCircle said this spring that it will initially focus on US launches.

The company insists that in-house research has identified high-purity Rebaudioside D (Reb D) – about x270 sweeter than sugar – as having one of the best sweetness profiles of any steviol glycoside from the stevia leaf.

But in its January GRAS notification submission to the Food and Drug Administration (FDA), PureCircle (via Robert McQuate at GRAS Associates) admits that the extent to which stevia-based sweeteners will penetrate the US food supply, and the extent to which the market will select mixed steviol glycosides or Reb A products versus Reb D products “remain uncertain”.

PureCircle admits Reb D costs more

“Furthermore, it is likely that Reb D will not be used as the sole sweetener in all products because it will be priced higher than other high purity steviol glycosides and will likely be blended with other steviol glycosides to attain desired flavor profiles for particular foods,” PureCircle said.

Recent market developments (as of January) had seen several new products have marketed with a blend of different steviol glycosides where Reb A was the major component, the firm added.

“It is expected that, to get optimum sweetness profiles and cost effectiveness, blends of steviol glycosides with Reb D as the major component will be used for different food and beverage applications,” PureCircle said in the GRAS notification submission.

In March PureCircle said its Reb D commercialization – the firm has 25+ patents for it – followed more than a decade of R&D and followed breakthroughs across its vertically integrated supply chain.

PureCircle was not contactable for comment this morning in both Malaysia and the UK, with BeverageDaily.com referred to the company’s US office.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements