FDBusiness.com

Research: label influences taste perception

 Breaking News
  • Royal A-Ware and Glanbia Ireland to Build New €140 Million Continental Cheese Facility Royal A-ware, a leading global cheese and dairy producer in The Netherlands, and Glanbia Ireland, Ireland’s largest dairy processor, plan to enter a strategic partnership that proposes to build a new continental cheese manufacturing facility in Belview, County Kilkenny, Ireland. It is proposed that a total of €140 million will be invested in this best-in-class [...]...
  • Pladis Appoints Global CEO Pladis, one of the world’s leading snacking companies, has appointed A Salman Amin as global CEO. He will take over the leadership officially in February. With a strong reputation in the food and drink sector, Salman Amin takes up the role after a highly successful international career spanning 30 years and three continents. Most recently, he [...]...
  • ADM Adds New Line of Specialty Tapioca Starches For the EMEA Region Archer Daniels Midland Company has announced a long term partnership with General Starch Limited (GSL), a leading tapioca starch producer located in Thailand. ADM will have exclusive distribution rights of the GSL modified tapioca starch products in the majority of the European countries, as well as in the Middle East and Africa. This range of [...]...
  • Louis Dreyfus Company to Exit Dairy Louis Dreyfus Company, a leading international merchant and processor of agricultural goods, has announced its decision to exit its dairy business by mid-2019. The move is in line with the company’s strategy over the past three years to exit non-core areas and refocus on its core businesses, including investments in origination markets and expansion along [...]...
  • Lucozade Ribena Suntory to Invest £13 Million in UK Factory Japan-based Suntory Beverage & Food is investing £13 million in its UK-based subsidiary Lucozade Ribena Suntory to install a new, high-speed bottle filler at its factory in Coleford, Gloucestershire. The new filler will produce 1.3 million bottles a day and will be instrumental in increasing productivity and efficiency at the Lucozade Ribena Suntory factory. The investment [...]...

Research: label influences taste perception

Research: label influences taste perception
December 21
10:10 2015

Food labels influence the perception of cheese flavour, says a study carried out by Sensolab (faculty of Bioscience Engineering, Ghent University).

Researchers at Sensolab (Faculty of Bioscience Engineering at Ghent University) have organised a flavour experiment with young Gouda cheese for a test audience of 129 people. Without knowing it, the participants tasted the same cheese several times, but each time with a different label, such as ‘light’ or ‘reduced salt’.

The results showed that the ‘light’ label, associated with a lower fat content, led to a lower overall liking of the cheese. Cheese with a claim about reduced salt content, on the other hand, was believed to be equally as delicious as regular cheese.

Furthermore, the researchers found that the flavour that was expected with a particular tag, was experienced even more. For example: the subjects reported that the cheese tasted less salty when carrying the label ‘with reduced salt content’.

The researchers concluded that this study illustrates that flavour perception is between the ears, and that food labelling plays an important role. Food companies can take this into account, but the presented results are also interesting for health promotion purposes. If people tend to associate health labels with a lower liking, then the researchers suggest that health agencies should start to think about how the overall flavour perception could be improved. One solution, they said, is to work with more general health labels, as earlier research showed focusing on specific ingredients is not the best solution.

The research was published in the scientific journal Nutrients.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements