Results of Large Scale Survey into Protein Consumption

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Results of Large Scale Survey into Protein Consumption

Results of Large Scale Survey into Protein Consumption
December 19
10:33 2012

Solae, the world leader in developing innovative soy technologies and ingredients, has produced a report to identify the ‘Market Opportunities for Protein-Fortified Foods and Supplements in the Active, Aging Market’. The study included 4,304 people in 13 different countries across Europe, America and Asia.

The research has highlighted some interesting findings, including that there is a consumer education opportunity for understanding protein.

The study shows there is a connection between protein and the concerns of active ageing consumers.

*Over 40% of respondents indicate openness to using fortified foods/nutritional supplements.

* Health maintenance becomes a more significant motivator as individuals grow old.

* However, only 34% recognise that they need more protein as they age.

Active ageing consumers in general do not perceive any one protein source as delivering benefits uniquely.

* Soy protein has the highest usage (43%) among plant protein sources typically used for food fortification;

* Animal protein (meat, eggs, milk etc) is the most recognised type of protein;

* However, most participants indicate that ‘all proteins equally deliver’ the benefits of protein.

Male vs. Female

* Females are more active in using protein-fortified foods and supplements. Expressing higher levels of concern on nearly all aspects: sustaining energy levels, maintaining a healthy weight and maintain muscle tone etc;

* Males are more likely to list ‘healthy heart’ as a top-3 concern: 37% vs. 26% (females).

* Females are more likely to list ‘joint pain/mobility’ as top-3 concern: 36% vs. 24% (males);

* There are interesting differences between men and women for their usage and purchase of protein-fortified foods and supplements.

What determines the purchase?

Specialty Stores and Traditional Supermarkets/Grocers seem to be the top retail channel, while the product’s benefits are the primary factor influencing purchase decision;

* 38% consider product benefits first and foremost in making purchasing decisions;

* 33% consider price first;

* 13% say that benefits, price, flavour, brand name and size all weigh equally in their decision.

Among product promotions, ‘sale price’ offers are most motivating, while recommendations from doctors can also impact.

* 35% indicate that recommendations from a doctor or other health professional influence their purchase decision;

* In gaining trial: recommendations from doctors are most influential.

Products for targeted fat loss, weight management and muscle preservation attract most purchase but with low satisfaction level. (Need with high importance + high dissatisfaction = Market opportunity):

* 51% express ‘not satisfied at all’ or ‘somewhat satisfied’ toward the function of ‘minimizing the amount of belly fat’.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here