Results of Large Scale Survey into Protein Consumption

 Breaking News
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...
  • Ireland’s Most Sustainable Paper-free Cup Launched Ireland’s only completely paper-free compostable cup has been launched by Zeus, the Irish global packaging solutions company. Unlike other compostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market. Additionally, to tackle the composting waste problem in Ireland, the cups and lids will be [...]...
  • GEA Supplies Largest Buttermaking Machine in India GEA recently sold its first buttermaking machine type BUE to an Indian dairy producer. Creamy Foods Limited, located in the state Uttar-Pradesh, placed an order for a GEA BUE 6000, which has a capacity of up to 6000kg/h butter, making it the largest buttermaking machine in India. The new machine will be brought into operation in [...]...
  • Clearance For Arla Foods UK and Yeo Valley Deal The British Competition and Markets Authority (CMA) has cleared Arla Foods UK’s proposed acquisition of Yeo Valley Dairies, a subsidiary of the Yeo Valley Group. The transaction will give the farmer-owned dairy co-operative the rights to use the Yeo Valley brand in milk, butter, spreads and cheese under an intellectual property licence with Yeo Valley. The [...]...

Results of Large Scale Survey into Protein Consumption

Results of Large Scale Survey into Protein Consumption
December 19
10:33 2012

Solae, the world leader in developing innovative soy technologies and ingredients, has produced a report to identify the ‘Market Opportunities for Protein-Fortified Foods and Supplements in the Active, Aging Market’. The study included 4,304 people in 13 different countries across Europe, America and Asia.

The research has highlighted some interesting findings, including that there is a consumer education opportunity for understanding protein.

The study shows there is a connection between protein and the concerns of active ageing consumers.

*Over 40% of respondents indicate openness to using fortified foods/nutritional supplements.

* Health maintenance becomes a more significant motivator as individuals grow old.

* However, only 34% recognise that they need more protein as they age.

Active ageing consumers in general do not perceive any one protein source as delivering benefits uniquely.

* Soy protein has the highest usage (43%) among plant protein sources typically used for food fortification;

* Animal protein (meat, eggs, milk etc) is the most recognised type of protein;

* However, most participants indicate that ‘all proteins equally deliver’ the benefits of protein.

Male vs. Female

* Females are more active in using protein-fortified foods and supplements. Expressing higher levels of concern on nearly all aspects: sustaining energy levels, maintaining a healthy weight and maintain muscle tone etc;

* Males are more likely to list ‘healthy heart’ as a top-3 concern: 37% vs. 26% (females).

* Females are more likely to list ‘joint pain/mobility’ as top-3 concern: 36% vs. 24% (males);

* There are interesting differences between men and women for their usage and purchase of protein-fortified foods and supplements.

What determines the purchase?

Specialty Stores and Traditional Supermarkets/Grocers seem to be the top retail channel, while the product’s benefits are the primary factor influencing purchase decision;

* 38% consider product benefits first and foremost in making purchasing decisions;

* 33% consider price first;

* 13% say that benefits, price, flavour, brand name and size all weigh equally in their decision.

Among product promotions, ‘sale price’ offers are most motivating, while recommendations from doctors can also impact.

* 35% indicate that recommendations from a doctor or other health professional influence their purchase decision;

* In gaining trial: recommendations from doctors are most influential.

Products for targeted fat loss, weight management and muscle preservation attract most purchase but with low satisfaction level. (Need with high importance + high dissatisfaction = Market opportunity):

* 51% express ‘not satisfied at all’ or ‘somewhat satisfied’ toward the function of ‘minimizing the amount of belly fat’.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here