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Retail ready stand out for snacking category

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Retail ready stand out for snacking category

January 29
14:45 2013

Humdinger Foods have teamed up with American brand, Blue Diamond, to create a tasty new range of almonds positioned as a healthier alternative to snacking. The partnership has seen DS Smith Packaging Belper produce new, high quality retail ready packaging (RRP) for the Blue Diamond UK range.

DS Smith Packaging’s fine flute corrugated material CartonFlute®, ensures a premium appearance on shelf, which combined with a five colour high quality flexo print helps to support the brand and offer strong shelf standout. The use of the brand identity on the RRP acts as a strong visual cue helping to grab the shopper’s attention and encourage selection.

Structurally the pack has been designed to offer strength in the supply chain with perforations engineered to ensure the unit opens cleanly and easily each time.

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