FDBusiness.com

Rexam’s slim can chosen for calorie burning drink

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Rexam’s slim can chosen for calorie burning drink

July 12
08:42 2011

Rexam Beverage Can Europe has worked with CAAC GmbH, Vienna to create an eye catching can for new calorie burning drink ASPIRE, on behalf of Fahrenheit60 Ltd.

 

ASPIRE is the first calorie burning soft drink in Europe and has been proven to burn ,on average, 209 calories per can.  Aimed at women of all ages, the premium drink was first launched at a night club party and is soon to be seen at the Britain’s Next Top Model catwalk show.

 

CAAC chose the sleek look of Rexam’s 250ml slim can produced at Rexam’s Enzesfeld Plant to reflect the health benefits of the product inside. Darren Linnell, Director of Fahrenheit60 Ltd explained: “ASPIRE is a drink for a modern woman; it’s clean, fresh and above all healthy.  We have had really positive feedback on the design of the can from consumers in the UK, and we really feel that Rexam’s slim can compliments the image of the product.  The cans give the drink a premium feel and really appeals to our female consumers, as well as helping to make our product stand out.”

 

Harald Moser, Sales Director Austria at Rexam commented on the relationship with CAAC: “We have worked with CAAC for nearly 5 years and it was great to be able to help them develop a new product. It’s brilliant to see our cans project the image of a product so well and get good consumer feedback. We look forward to working with CAAC again when Fahrenheit60 develop new flavours of ASPIRE in the future.”

 

ASPIRE in the slim cans went on sale in May 2010 in the UK, Europe and across the world. 

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements