FDBusiness.com

Rexam Beverage Can and Mixed Ape Drinks have combined to produce a new range of premixed cocktails for the trend-conscious

Packaged in Rexam’s 250ml Fusion aluminium bottle, the cocktails are intended to be ideal for all social occasions with the target audience being described as young, dynamic and trend-conscious. The pack was created to enhance the cocktail it contains while allowing the drink to be enjoyed straight from the bottle.

René Uerlings, founder of Mixed Ape Drinks, said:  “We feel that the design of the bottle and the drink inside complement one another perfectly. One of the benefits of the Fusion bottle is that they are lightweight and shatterproof, making them safe and easy to transport while being ideal for serving at all drinking occasions.”

The cocktails are made using natural ingredients combined with premium spirits. Mixed Ape chose a resealable ROPP (Roll on Pilfer Proof) closure for its bottle, which keeps the beverage inside fresh and ready to drink, in keeping with the on-the-go consumption, “ready to enjoy” product positioning.

Kym Hamer, marketing manager new product development at Rexam added: “One of the things that attracted Mixed Ape to the Fusion bottle was its aesthetic qualities. Mixed Ape already had a really strong image and the 360^o branding capability of the bottle, combined with our High Definition Illustration Impact printing technique, offered superior graphic capability to enhance the brand’s design to its full potential. Ensuring on-shelf impact at the point of sale is vital for a new brand like Mixed Ape, and the Fusion bottle helps highlight all of the great qualities of the product.”

Mixed Ape is available in Austria, Germany, England, Belgium, Luxembourg, Malta and the Netherlands.