FDBusiness.com

Rise in Moderate Alcohol Consumption Presents Opportunity For Adult Soft Drinks

 Breaking News
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...
  • UK Food-to-go Market to Reach £23.5 Billion by 2022 The UK’s food-to-go sector is in rude health and will be worth £23.5 billion by 2022, up from £17.4 billion in 2017, according to IGD, as shoppers’ preference for eating on the move shows no signs of slowing down. IGD’s food-to-go research splits the market into five segments, with the organisation’s latest forecasts suggesting particularly strong [...]...
  • Irish Food Companies Encouraged to ‘Think Digital’ and Maximise Online Retail Opportunity Bord Bia has announced a partnership with the Digital Marketing Institute to offer Irish food and drink companies an opportunity to grow and develop their online presence with a view to increasing brand awareness and sales. ‘Think Digital’ is a 6-month digital marketing programme available to all Irish food and drink companies designed specifically to address the [...]...
  • Norwegians Sceptical About Ready-to-eat Food Around 40% of Norwegian consumers agree with the statement that industrially produced food is unhealthy, according to the results of a survey conducted by Kantar TNS on behalf of Orkla. Nine out of 10 think that the food they prepare themselves is better than industrially produced food, while close to half think that the industry [...]...
  • Mandatory CCTV in All Slaughterhouses Under New Animal Welfare Plans CCTV will be mandatory in all slaughterhouses in England under new plans recently announced by Environment Secretary Michael Gove, as he outlined a series of measures to cement the UK’s position as a global leader on animal welfare. The proposals will deliver a manifesto commitment for CCTV to be required in every slaughterhouse in England [...]...
  • £3.7 Billion Worth of Discounts Disappear From UK Supermarket Shelves as Promotions Fall to Lowest Levels in 10 Years The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report by IRI, the provider of big data and predictive analytics [...]...

Rise in Moderate Alcohol Consumption Presents Opportunity For Adult Soft Drinks

Rise in Moderate Alcohol Consumption Presents Opportunity For Adult Soft Drinks
May 22
08:50 2017

As consumers across Europe embrace a healthier lifestyle, a growing trend for more moderate alcohol consumption is emerging. Research conducted by Kerry Taste and Nutrition shows that half of consumers are actively reducing their alcohol intake, with 40 per cent of those surveyed stating that their change in habit comes as a result of health concerns.

Consumers’ evolving attitudes towards health has led to this reduction in alcohol consumption, causing a demand for both low alcohol drinks and adult soft drinks. Forty per cent of respondents indicated that they are choosing alcohol with lower ABV (Alcohol by Volume). The same number of people would like to see an increase in the number of lower alcohol options available. However, 3 in 10 respondents equate lower alcohol drinks with poorer taste. This is particularly noteworthy as the most important attribute for consumers when choosing alcoholic products is taste.

The new health-conscious consumer prefers to see all nutritional information on pack, as many make their beverage choices based on this data. Calorie content influences over 30 per cent of a consumer’s choice of drink, yet 7 out of 10 consumers don’t understand that lower ABV also means lower calories. Kerry’s research has also shown that there is a demand for natural ingredients and botanicals; 1 in 2 consumers would like to see more alcoholic drinks with natural ingredients and are willing to pay more for them, while 4 in 10 consumers indicated that they were interested in botanicals.

Commenting on the rise in moderate alcohol consumption and subsequent opportunities, Leigh-Anne Vaughan, Kerry’s Marketing Director, says: “With the emergence of a much more health-conscious consumer a trend of moderate alcohol consumption has developed right across Europe. This change in habits has created an opportunity for both low alcohol drinks and adult soft drinks. While the demand for these type of drinks has increased in recent years, traditionally there has been a perception that low or no alcohol drinks have poorer taste. As market leaders in brewing ingredients and taste solutions, Kerry has created solutions for the alcohol market which meet the needs of the modern health-conscious consumer; low or no ABV, great taste and lower calories through natural ingredients and botanicals.”

Kerry is one of the world’s leading brewing ingredient and taste solutions providers to the global brewing and spirits industry, combining a long tradition in brewing and distilling with class-leading expertise in flavourings and ingredients. To showcase our expertise Kerry has to meet the needs of the new moderate alcohol drinker Kerry has created four great concepts to share with our customers; Porter House, Lavender & Blueberry Cider, Caiprinhia and Sparkling Orange Aperol Spritz.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements