FDBusiness.com

Robert Wiseman Dairies Rebrands

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Robert Wiseman Dairies Rebrands

Robert Wiseman Dairies Rebrands
November 22
10:20 2012

Fresh milk trucks and tankers with distinctive black and white cow-print branding will continue to be seen every day in Britain’s towns and cities after Robert Wiseman Dairies has completed its rebranding to become Müller Wiseman Dairies. The name and identity of Robert Wiseman Dairies is being refreshed after Müller UK & Ireland Group acquired the fresh milk company earlier this year.

And whilst the company name and logo will evolve to include both the Müller and Wiseman identities, the familiar black and white cow-print found on its range of fresh milk products and on company vehicles, dairies and depots, will remain. Müller Wiseman Dairies will progressively introduce its new branding over the next year.

“Müller Wiseman Dairies has an exciting future as part of Müller UK & Ireland Group and we want the new identity to reflect the heritage, strength and ambition of both the Müller and Wiseman brands,” says Ronald Kers, chief executive of Müller UK & Ireland Group. “We have been careful to use the elements of the brand which people most readily associate with Wiseman and Müller, the cow-print stays and the new identity will be instantly recognisable. It is important to stress that the new identity will be phased in. It is just not in our nature to waste resources so we will be making changes to packaging, vehicles, dairies and depots when it is most cost effective to do so.”

Müller Dairy, the company’s yogurt and chilled dessert business, is unaffected by the rebranding exercise.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements