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Robert Wiseman Dairies Rebrands

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Robert Wiseman Dairies Rebrands

Robert Wiseman Dairies Rebrands
November 22
10:20 2012

Fresh milk trucks and tankers with distinctive black and white cow-print branding will continue to be seen every day in Britain’s towns and cities after Robert Wiseman Dairies has completed its rebranding to become Müller Wiseman Dairies. The name and identity of Robert Wiseman Dairies is being refreshed after Müller UK & Ireland Group acquired the fresh milk company earlier this year.

And whilst the company name and logo will evolve to include both the Müller and Wiseman identities, the familiar black and white cow-print found on its range of fresh milk products and on company vehicles, dairies and depots, will remain. Müller Wiseman Dairies will progressively introduce its new branding over the next year.

“Müller Wiseman Dairies has an exciting future as part of Müller UK & Ireland Group and we want the new identity to reflect the heritage, strength and ambition of both the Müller and Wiseman brands,” says Ronald Kers, chief executive of Müller UK & Ireland Group. “We have been careful to use the elements of the brand which people most readily associate with Wiseman and Müller, the cow-print stays and the new identity will be instantly recognisable. It is important to stress that the new identity will be phased in. It is just not in our nature to waste resources so we will be making changes to packaging, vehicles, dairies and depots when it is most cost effective to do so.”

Müller Dairy, the company’s yogurt and chilled dessert business, is unaffected by the rebranding exercise.


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