FDBusiness.com

Robert Wiseman Dairies Rebrands

 Breaking News
  • Younger British Consumers Turn Over a New Leaf on Tea New research from Mintel reveals that as many as 37% of British consumers aged 25-34 have drunk 5-6 different types of tea at home or in the workplace over the past month*, compared to just 3% of those aged 55+. Furthermore, Brits aged 25-34 are the most likely to drink every variety of tea tracked by [...]...
  • Irish Consumer Confidence Hits New High Consumer confidence in Ireland has hit its highest level since the recession and is now the fourth most confident country in Europe, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The Republic of Ireland’s Consumer Confidence Index score – which measures attitudes each quarter on topics including personal finances and job prospects [...]...
  • Fifth Acquisition For Frutarom in 2017 Frutarom Industries, one of the world’s 10 largest companies in the field of flavours and natural specialty fine ingredients, continues its momentum of acquisitions and the implementation of its rapid and profitable growth strategy by agreeing to purchase of 100% of the shares of the UK company Flavours and Essences (UK) Ltd (F&E) for approximately [...]...
  • Market-leading Food Contact Conference, Plastics & Paper in Contact with Food – 4-7 December, Berlin Over 200 experts from across the food contact industry will come together in Berlin, Germany from 4–7 December 2017 to attend Smithers Pira’s Plastics & Paper in Contact with Foodstuffs (P&P) –http://www.food-contact.com/plastics-paper. With the European Commission having recently published EU regulation 752/2017 amending EU Regulation 10/2011 on plastic materials and articles intended for food contact, all [...]...
  • Croxsons’ Stunning Black Bottle For 6 O’Clock Gin’s Limited Edition Debut Leading glass packaging company Croxsons has supplied Bristol based distiller, 6 O’Clock Gin, with a stunning black bottle for their first limited edition gin product – the Brunel Edition. Since Bramley & Gage’s partnership with Croxsons for the re-launch of their 6 O’Clock gin, the Brunel Edition is the first limited edition gin for 6 O’Clock [...]...
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...

Robert Wiseman Dairies Rebrands

Robert Wiseman Dairies Rebrands
November 22
10:20 2012

Fresh milk trucks and tankers with distinctive black and white cow-print branding will continue to be seen every day in Britain’s towns and cities after Robert Wiseman Dairies has completed its rebranding to become Müller Wiseman Dairies. The name and identity of Robert Wiseman Dairies is being refreshed after Müller UK & Ireland Group acquired the fresh milk company earlier this year.

And whilst the company name and logo will evolve to include both the Müller and Wiseman identities, the familiar black and white cow-print found on its range of fresh milk products and on company vehicles, dairies and depots, will remain. Müller Wiseman Dairies will progressively introduce its new branding over the next year.

“Müller Wiseman Dairies has an exciting future as part of Müller UK & Ireland Group and we want the new identity to reflect the heritage, strength and ambition of both the Müller and Wiseman brands,” says Ronald Kers, chief executive of Müller UK & Ireland Group. “We have been careful to use the elements of the brand which people most readily associate with Wiseman and Müller, the cow-print stays and the new identity will be instantly recognisable. It is important to stress that the new identity will be phased in. It is just not in our nature to waste resources so we will be making changes to packaging, vehicles, dairies and depots when it is most cost effective to do so.”

Müller Dairy, the company’s yogurt and chilled dessert business, is unaffected by the rebranding exercise.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements