FDBusiness.com

Robot Food creates branding for new Frank Bar

 Breaking News
  • World’s Most Modern Snack Plant Begins Operations in Finland The world’s most modern dairy snack plant has commenced operation at Valio Riihimäki in Southern Finland. The snack plant is the largest single investment in Valio’s history. Construction of the new snack plant began in 2014 and took about three years. The area of the plant building is approximately 20,000 square metres. The plant is [...]...
  • FrieslandCampina Sells Fruit Juice Business The Dutch investment company Standard Investment is acquiring Riedel, the fruit juice business of FrieslandCampina, for an undisclosed sum. Based at Ede in the Netherlands, Riedel has a turnover of about €125 million and employs 200 people. Completion of the transaction is expected before the end of 2017. Earlier this year, FrieslandCampina announced that it would [...]...
  • LacPatrick is Cream of the Crop in UAE LacPatrick, the international dairy co-operative, has secured over £1 million of sales of its LP spray dried whole milk and skimmed milk powder in the United Arab Emirates (UAE), following participation at the Gulfood exhibition in February 2017. LacPatrick is one of Northern Ireland’s major manufacturing employers, employing over 300 staff across its Ballyrashane, Artigarvan [...]...
  • Tate & Lyle Launches CLARIA® Instant Functional Clean-Label Starches Tate & Lyle, a leading global provider of food ingredients and solutions, has announced a further expansion of its line of CLARIA® Functional Clean-Label Starches with the introduction of two new instant starch products: CLARIA® Instant 340 and 360. As claims such as ‘smooth’, ‘luscious’ and ‘velvet’ continue to grow, manufacturers are eager to develop textures [...]...
  • Reveal Impact – Ardagh Group to Launch a Two-Stage Thermochromic Solution Reveal Impact features combined temperature-sensitive inks with a twist. The new solution for aluminium cans uses two different thermochromic inks, which both boast the same colour when cooled down. However, once the can gets warmer again, one colour disappears quicker than the other, revealing a hidden message to the consumer. The revealed message surprises the [...]...
  • HKScan Opens New €80 Million Poultry Plant HKScan, the Nordic meat group, has just opened its new, state-of-the-art poultry unit at Rauma in Finland. Valued at over €80 million, the new facility is the largest investment in HKScan’s history. Indeed, the state-of-the-art Rauma unit ranks among the most significant investments in the history of the Finnish food industry. Jari Latvanen, president and chief [...]...

Robot Food creates branding for new Frank Bar

March 03
12:46 2013

The Frank Food Company has linked up with design agency Robot Food to create a new range of snack bar

Developed by ex-Everton and Grimsby footballer Neil Robinson, the Frank Bar incorporates ingredients including certified gluten-free oats, dates, plums, and dark organic chocolate. Robinson is understood to be the first vegan to play professional football in the UK.

Frank is available in five flavours: Double Chocolate, Strawberry & Chocolate, Blueberry & Chocolate, Oat & Chocolate and Orange & Chocolate.

Robot Food design director Martin Widdowfield: “We’ve created a design, which reflects the rich and deep flavour experience of each product. The branding is direct, with a bullet point style asterisk following the brand name, linking Frank to the product’s many benefits. The brand font is repeated in all copy in a uniquely uncomplicated approach to on-pack messaging and each product variant heroed with simple differentiating ingredient photography.”

Richard Wilson, managing director at the The Frank Food Company said: “Frank Bar aims to revolutionise a bland and insatiable health food market. Consumers care about health, but they also want a snack bar that tastes good and has natural unadulterated ingredients, which fills them up.

“Our ‘gimmick free’ Frank Bar has some of the best credentials on the market. It uses certain ingredients that are unique and exclusive and has a superior taste. It also has one of the lowest calorie contents in the sector, is high in fibre, is a source protein, is genuinely ‘Free From’ and is ‘Energy Smart’ accredited. It is pure and honest nutritional goodness.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

Jobs: Food Packaging

The Magazine

F&D Business Preferred Suppliers

Advertisements