FDBusiness.com

Robot Food creates branding for new Frank Bar

 Breaking News
  • 2 Sisters and Standards in Poultry Processing Report Published The Environment, Foods and Rural Affairs Committee in the UK has published its report into 2 Sisters Food Group and Standards in Poultry Processing. The Committee launched an inquiry into 2 Sisters and poultry standards following the undercover footage released by The Guardian and ITN. The evidence sessions looked at the issues raised at the 2 [...]...
  • ADM Wins ‘Most Innovative Food Ingredient’ at Gulfood Excellence Awards Archer Daniels Midland Company has been awarded ‘most innovative food ingredient’ for its natural sweetening solution, Fruit Up® Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards. The awards recognize best practices and innovation within the food manufacturing industry value chain. Entries were judged on the additional value the innovations brought to developers, as well as [...]...
  • Bayn Europe Enters China Sugar Reduction Market Bayn Europe has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar over-consumption social problems. “It is important [...]...
  • It’s Time to End Food Waste – White Paper Among the most interesting topics in the publication ‘It’s time to end food waste’ is a closer look at the psychology of food waste by Nina Waldhauer at the University of Wageningen. Waldhauer explains how “(…) the food sector business can create opportunities for reducing consumer-related food waste. It can be done in ways that acknowledge consumer´s goal [...]...
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...

Robot Food creates branding for new Frank Bar

March 03
12:46 2013

The Frank Food Company has linked up with design agency Robot Food to create a new range of snack bar

Developed by ex-Everton and Grimsby footballer Neil Robinson, the Frank Bar incorporates ingredients including certified gluten-free oats, dates, plums, and dark organic chocolate. Robinson is understood to be the first vegan to play professional football in the UK.

Frank is available in five flavours: Double Chocolate, Strawberry & Chocolate, Blueberry & Chocolate, Oat & Chocolate and Orange & Chocolate.

Robot Food design director Martin Widdowfield: “We’ve created a design, which reflects the rich and deep flavour experience of each product. The branding is direct, with a bullet point style asterisk following the brand name, linking Frank to the product’s many benefits. The brand font is repeated in all copy in a uniquely uncomplicated approach to on-pack messaging and each product variant heroed with simple differentiating ingredient photography.”

Richard Wilson, managing director at the The Frank Food Company said: “Frank Bar aims to revolutionise a bland and insatiable health food market. Consumers care about health, but they also want a snack bar that tastes good and has natural unadulterated ingredients, which fills them up.

“Our ‘gimmick free’ Frank Bar has some of the best credentials on the market. It uses certain ingredients that are unique and exclusive and has a superior taste. It also has one of the lowest calorie contents in the sector, is high in fibre, is a source protein, is genuinely ‘Free From’ and is ‘Energy Smart’ accredited. It is pure and honest nutritional goodness.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements