FDBusiness.com

Royal FrieslandCampina to Focus on Creating Added Value

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Royal FrieslandCampina to Focus on Creating Added Value

Royal FrieslandCampina to Focus on Creating Added Value
July 02
11:24 2010

Netherlands-based dairy multinational Royal FrieslandCampina, which operates production plants in 24 countries and markets its products in more than 100 countries, has unveiled its new strategic plans and priorities for the coming decade. Entitled route2020, the new strategy focuses on extra investment in products such as dairy, branded cheeses and infant and toddler nutrition ingredients in order to achieve growth, and on geographical expansion of consumer products in Europe, Africa and Asia. FrieslandCampina will aim for 5% average annual volume growth in added-value products.

The dairy co-operative is also committed to improving energy efficiency throughout the dairy chain and reducing associated greenhouse gas emissions. The new strategy is designed to add extra value to the milk supplied by FrieslandCampina’s member farmers.

“The route2020 strategy marks the next step towards achieving our ambitions. After our merger in early 2009 we focused on integrating the two organisations and establishing a strong management team, while also putting in place plans for a better streamlining of various parts of the production chain. Now, 18 months after the merger, we can consider the integration a success. And last autumn we and our top 70 managers started working on our long-term strategy,” explains Cees ’t Hart, chief executive of FrieslandCampina.

Cees ’t Hart, chief executive of Royal FrieslandCampina.

He continues: “Worldwide we are seeing sharp movements in dairy prices, as well as a shift in the economic focus towards Asia, a globalisation of markets and businesses, increasing attention to sustainability and growing consumer demand for good, healthy food. We firmly believe that we are well-positioned in this market thanks to our expertise throughout the dairy chain, our broad-ranging product portfolio, our geographical spread and our strong brands. We will be using our route2020 strategy to continue reinforcing our international presence and increasing the focus on our activities that create added value.”

In developing and expanding its activities, FrieslandCampina is primarily concentrating on growth, profitability and adding value to milk. By increasing sales volumes of its differentiated products by an average of 5% a year, route2020 will lead to further improvement in FrieslandCampina’s financial results, with larger numbers of added-value products, fewer commodities and a strong focus on cost management. This in turn will be reflected in the performance price paid for all milk supplied by member farmers. FrieslandCampina expects to be able to fund the costs of implementing route2020 from profits.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements