FDBusiness.com

Rushdi launches Mighty Sesame Co brand

 Breaking News
  • Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages Firmenich, the world’s largest privately-owned company in the flavour and fragrance industry, has officially launched its Protein Shield Flavors, a new line of natural flavour solutions aimed to help developers address the challenges they face when creating beverage products with high protein content. “These natural solutions confirm Firmenich’s deep commitment to advancing health and wellness,” says Chris [...]...
  • JDE Invests Heavily in Kenco Coffee Company Rebrand Jacobs Douwe Egberts (JDE) Professional has unveiled a fresh, new brand positioning for Kenco The Coffee Company, complete with a bold new logo and pack design. The new design brings to life the heritage, passion and expertise behind the well-loved brand, helping to further boost value and volume growth across the sector. The Kenco brand is [...]...
  • ABP Food Group in £22 Million Renewable Energy Project A £22 million investment by ABP Food Group’s renewable division in a green energy plant will produce enough sustainable energy to power the equivalent of 12,000 homes. ABP’s renewables division, Olleco, has just opened the new 15 MW Anaerobic Digestion facility in Aylesbury, Buckinghamshire. The ABP Food Group facility is located adjacent to the Arla dairy, [...]...
  • How Steel Packaging Contributes to Saving Food A new film from APEAL, the Association of European Producers of Steel for Packaging, has been launched to highlight the unique preservation qualities of steel packaging. Having recently welcomed the European Parliament’s (EP) initiative report – Resource efficiency: reducing food waste, improving food safety – APEAL is increasing its own efforts to drive improvements in managing food waste [...]...
  • New Website Brings Easy Access to Food Processing Equipment Interfood Technology has launched a new website to provide an easy-to-use resource for sourcing the latest in food technology and processing equipment. The site has been introduced to coincide with the company’s relocation to new, larger premises and marks another significant investment in Interfood’s development. The main reasons behind the complete revamp from the company’s previous [...]...

Rushdi launches Mighty Sesame Co brand

June 14
10:45 2016

380959Israeli Rushdi Foods has launched a tahini-based condiment in a squeezable and ready-to-use bottle, designed to infuse meals with ethnically inspired flavours.

The Mighty Sesame Co brand of tahini is made simply from sesame seed, yet its proprietary processing methods deliver the full consumer-desired texture, Rushdi Foods said. It contains no preservatives, sugar, salt, or any artificial ingredients, making it an all-natural and clean-label product with a rich, deep flavour.

Mighty Sesame Co’s tahini is also healthy, rich in highly bioavailable plant proteins and designed to tap into growing consumer interest in tahini-based spreads, according to the company. It cited research from Innova Market Insights, which showed an increase of 98% in launch activity for tahini-based spreads between 2013 and 2014, with a further 10% increase in 2015.

In addition, sesame contains 21.4g of protein per 100g – more than tofu, which has just 15g. Dairy foods are well-known for their calcium content, yet cream cheese contains only 14mg of calcium per tablespoon, while sesame contains nearly ten times that amount, Rushdi Foods said.

“It’s a game changer in many aspects,” said Rushdi Foods CEO Sigal Shilony.

“Millennials want a complete package of health, taste, and convenience in a product, and our tahini delivers exactly that. Mediterranean dishes have included this superfood ingredient for centuries, but it takes time and effort to prepare fresh, tasty tahini for daily use. Typically, water, lemon juice, garlic, and salt must be added to achieve authentic taste and texture. Rushdi took this ancient ingredient, retained its high-nutrition properties and developed a next-gen tahini condiment made from a single ingredient: sesame. There is no need to add anything – simply pour it on a salad or spread it on a sandwich and it is ready.

“We examined many sesame crops, analysed them, and chose one specific crop that displayed exceptional characteristics. Then, we developed a patented automatic processing method to give Mighty Sesame Co its exceptional smooth texture, and allow it to mix easily with any flavor or extract for creating a variety of flavours ranging from savory to sweet. It’s Rushdi’s pleasure to bring this secret health ingredient into easy-to-use form for healthy food lovers.”

 

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements