FDBusiness.com

Russia Weakens Carlsberg’s 2011 Performance

 Breaking News
  • European Commission Clears Nestlé’s Acquisition of NESTEA The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control over the NESTEA business, in the European Economic Area except Spain, Portugal and Andorra, by Nestlé. NESTEA branded ready-to-drink tea business is currently operated by Beverage Partners Worldwide, a full-function joint venture between Nestlé and The Coca-Cola Company. The Commission concluded [...]...
  • Avian influenza – New Scientific Advice Boosts EU Preparedness Migratory wild birds crossing the north-eastern and eastern border of the European Union is the most likely pathway for avian influenza to enter the territory, says EFSA (European Food Safety Authority). Experts assessed the risk of avian influenza entering the EU and reviewed surveillance approaches – which comprise monitoring by Member States and the actions [...]...
  • Tough September Trading Hits British Restaurant, Pub and Bar Groups Britain’s managed pubs, bars and restaurants saw like-for-like sales decline 0.9% in September as the public appeared to pull back on spending on eating and drinking out, latest figures from the Coffer Peach Business Tracker reveal. Restaurants in London were worst hit, suffering a 3.2% fall in collective like-for-like sales compared to September last year. [...]...
  • High Shear Mixing Experts For processors that work with proteins, starches, gums, vitamins, and flavourings, the Rotosolver high shear mixer is a must-have. This workhorse makes light work of all types of ingredients and with thousands of installations around the world in food, beverage, dairy, condiments, and meat and poultry manufacturing facilities, Admix continues to set the global standard [...]...
  • Belvoir’s Bubbling With Joy This Christmas Belvoir Fruit Farms is getting into festive mood with a limited-edition Christmas label for their popular Elderflower Pressé. The jolly, holly covered label also features the brand’s iconic elderflower motif dressed to impress for Christmas in golden foil, bringing seasonal sparkle to the design, along with the cheerful seasonal message ‘Bubbling with Joy’. Belvoir’s Elderflower Pressé [...]...

Russia Weakens Carlsberg’s 2011 Performance

Russia Weakens Carlsberg’s 2011 Performance
February 21
15:53 2012

Carlsberg Group’s 2011 financial performance has been adversely impacted by a decline in the Russian beer market. Group operating profit at DKr9.82 billion (Eur1.32 billion) declined organically by 4%, as solid growth in Asia and Northern & Western Europe was not enough to offset the Eastern European decline, and group operating margin declined to 15.4% from 17.1% in 2010.

Group beer volumes grew organically by 3% and including acquisitions by 4% to118.7 million hl, with all three regions reporting organic volume growth for the year. Net revenue grew by 6% to DKr63.56 billion with a solid 6% organic growth (total volume 2% and 4% price/mix).

In Northern & Western Europe, Carlsberg’s performance was driven by efficiency improvements and market share gains, while in Asia it was driven by growth and market share gains. However, its performance in Eastern Europe was impacted by the Russian beer market decline and Russian market share loss, which was caused by a high level of promotions and price activity by competitors. The overall Northern & Western Europe beer market was flat in 2011. The Russian market declined by an estimated 3%.

Jorgen Buhl Rasmussen, chief executive of Carlsberg.

Jorgen Buhl Rasmussen, chief executive of Carlsberg, comments: “While 2011 was a challenging year with headwinds from rising input costs and a challenging Russian market, our Northern & Western European and Asian regions continued to perform well, both commercially and financially. Throughout the year, we maintained our focus on profitable development by balancing volume and value share, which led to share growth in both volume and value in Northern & Western Europe and Asia, but in the case ofRussiaresulted in market share loss due to a high level of promotional activities from competitors.”

An important commercial project in 2011 was the repositioning of the Carlsberg brand across more than 150 markets. The Carlsberg brand grew in volume by an encouraging 7% in premium markets.

He continues: “In our planning for 2012, we’re investing to grow market share and continuing the implementation of efficiency improvements. Strong prioritisation on the most important activities will be a key driver for how we approach businesses in what we expect to be a challenging environment in Northern & Western Europe in 2012. In Russia, the steps we’ve taken to strengthen the business will begin to bear fruit in 2012. At the same time we’ll continue to explore acquisition opportunities in growth markets.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements