FDBusiness.com

Russian Standard Vodka Launches in Iceland

 Breaking News
  • 2 Sisters Outlines Transformation Agenda Ronald Kers, the new chief executive of 2 Sisters Food Group, has spelled out his vision for the future of the company. His first 100 days have been taken up with an assessment of the opportunities for the group and creating the new initiatives he plans to put in place. Ronald Kers comments: “2 Sisters can [...]...
  • General Mills Announces Significant Growth Across its UK Snacking Division General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3%[1] – equating to the size of London[2]. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: Triple Choc [...]...
  • Lorien and Britvic – Manufacturing Success Lorien Engineering Solutions, a division of GP Strategies, is working with soft drinks provider Britvic to help install new state-of-the-art production lines at Britvic’s Leeds and Rugby manufacturing sites. Lorien Engineering Solutions is part of a multi-disciplined project team, created and led by Britvic, to deliver a step-change in business capability. Alongside other specialists, Lorien [...]...
  • Carlsberg Group Increases Ownership in Cambodian Business Carlsberg Group has increased its ownership in the Cambodian brewer Cambrew from 50% to 75%. Cambrew is among the largest brewers in Cambodia. Its largest beer brand – the iconic Angkor Premium Beer with its well-known tagline ‘Our Country, Our Beer’ – is a popular brand among Cambodian consumers. In addition, Cambrew produces and bottles [...]...
  • Kerry Group Reports Healthy Volume Growth Kerry Group, the global taste & nutrition and consumer foods group, has reported a solid underlying business performance for the half year ended 30 June 2018. Group revenue on a reported basis increased by 1.4% to €3.2 billion, reflecting strong volume growth and contribution from acquisitions, offset by adverse currency movements. Business volumes grew by [...]...

Russian Standard Vodka Launches in Iceland

Russian Standard Vodka Launches in Iceland
February 15
09:44 2017

Russian Standard, world’s leading Russian premium vodka, has launched on the Icelandic market through the distribution network of Haugen-Gruppen, a leading importer of wines and spirits in the Nordic region. The Russian Standard Vodka portfolio dominates the premium segment in Russia with a 35 percent market share and sales of over 3.3 million cases in 2016 in Russia and more than 80 export markets across Europe, the US and Asia. Russian Standard Vodka continues to show excellent sales growth of 14% in January-September 2016 over the prior year, driven by strong results in the UK, Germany, Israel and Russia.

Due to its high quality and global recognition, Russian Standard Vodka has successfully passed the initial trial term in the government-regulated stores (Monopoly) and qualified for guaranteed distribution on the Icelandic market. The plan for 2017 is to further establish Russian Standard Vodka in the market and attack the Horeca market full force, increasing both quantity and brand recognition of the Icelandic population.

“We are delighted to be partnering with Haugen-Gruppen Vodka in Iceland. As vodka is the biggest category in Iceland, taking 38% share of all spirits, and we’re positive that Russian Standard Vodka will become a clear favourite among vodka connoisseurs in Iceland,” comments Jonathan Ashworth, EMEA Managing Director of Roust.

Roust is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 27 million 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centres across Poland, Hungary, Russia and Italy. Roust’s extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament and Zhuravli, as well as the authentic Polish vodka Żubrówka. Roust also owns Gancia, the legendary Italian company that created the first Italian sparkling wine.

“We at Haugen-Gruppen are thrilled to have introduced yet another global player to our portfolio. The initial reaction of the market has been positive to say the least both On-trade and Off-trade. Having advanced from the trial section of the Icelandic Monopoly to the permanent portfolio in the least possible time is not only amazing but another proof of the quality of Russian Standard Vodka,” says Birkir Gudmundsson, Haugen-Gruppen Managing Director.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 12, 2018Packaging Innovations & Luxury Packaging London 2018
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements