FDBusiness.com

Ryvita Launches New Design Created By Coley Porter Bell

 Breaking News
  • UK Bottled Water Sales Top 4 Billion Litres For First Time Last year’s hot summer boosted UK water drinks consumption by more than 7% to 4,267 million litres, according to a new report from food and drink experts Zenith Global. This was worth an estimated £3.330 billion at retail prices. Sales of plain bottled water in retail packs increased by 7.9% to 3.4 billion litres, whilst [...]...
  • Morrisons Signs Up to Arla UK 360 Farm Standards Programme Arla Foods’s new farming standards programme Arla UK 360 continues to gain traction as Morrisons becomes the first retailer to commit to supporting the standards across its entire Arla milk supply. The move means approximately 200 Arla farmer owners will be directly supported by Morrisons to deliver across the eight farm business areas identified in [...]...
  • Vitafoods Europe 2019 – Guiding the Industry to a More Sustainable Future As environmental awareness reaches new heights and the world’s population continues to rise, the issue of providing sustainable foods which also offer a high nutritional value is set to grow, in both importance and complexity, over the next decade. It is with these considerations in mind that Vitafoods Europe 2019 has developed its agenda. The [...]...
  • Nordzucker to Invest €100 Million in Swedish Sugar Production Nordzucker Group will concentrate its sugar production in Sweden at its factory in Örtofta and as part of this process the refinery at Arlöv will be closed. Around €100 million will be invested in the strategy. The project is expected to be completed in autumn 2021. Based at Braunschweig in Germany, Nordzucker Group is one [...]...
  • FrieslandCampina Plans to Build a Sustainable Dairy Processing Plant International dairy co-operative Royal FrieslandCampina is exploring options to build a sustainable and innovative dairy processing plant in the Netherlands. The plant is intended for the processing of member milk into fresh dairy products, ingredients used for the production of early life and adult nutrition, and for cheese manufacturing. It would be built according to [...]...

Ryvita Launches New Design Created By Coley Porter Bell

Ryvita Launches New Design Created By Coley Porter Bell
December 01
09:19 2017

Ryvita, the original Rye crispbread, is relaunching with a new look. The vibrant and eye-catching packaging design was created by award-winning branding consultancy Coley Porter Bell and reflects Ryvita’s positive take on health and consumers’ desire to get more good stuff inside.

Tasked with changing the perception of Ryvita Crispbread from a diet food eaten in January, to delicious crunchy rye breads packed with nutritious goodness, Coley Porter Bell used its proprietary Visual Planning to create a revolutionary design that’s full of vibrant colours, dynamic imagery and down-to-earth wholesomeness.

Targeting health conscious women, the relaunch refocuses from what’s not in the pack to what is in it, namely rye.  It is literally bursting with the goodness of rye* and is the perfect canvas for peoples’ favourite toppings that can be enjoyed all year round.

With the launch of many competitors and me-too alternatives, it was important to stand out on the shelf, and Coley Porter Bell moved away from the homespun and muted colours of other brands by taking a healthy goodness approach in a more vibrant, upbeat and bold way; giving consumers a reason to choose it over its competitors.

Jennie Cooper, Senior Designer at Coley Porter Bell, commentS: “It’s always a challenge to take an already much-loved, classic brand and make it even more impactful in a crowded sector, but Ryvita has a rich history and we’re excited to see how its updated image will be received by new and existing customers. Ryvita’s rebrand has given the product a new lease of life and fits perfectly in the lives of modern consumers who are looking for products packed with goodness.”

Mia Hartwell, Senior Brand Manager at Ryvita, adds: “We are incredibly excited to see our bold and vibrant new pack design hit the shelves. Coley Porter Bell have brought to life “Rye Goodness” that is intrinsic to every slice of Ryvita Crispbread. They have done this in a bright, confident way that modernises the brand and will drive fantastic standout at fixture”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements