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SABMiller and Molson Coors Move into Fast Growing US Cider Market

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SABMiller and Molson Coors Move into Fast Growing US Cider Market

SABMiller and Molson Coors Move into Fast Growing US Cider Market
February 07
12:25 2012

SABMiller and Molson Coors, through their MillerCoors brewing joint venture in the US, have moved into the cider market, the American beer industry’s fastest-growing category. Tenth and Blake Beer Company, MillerCoors’ craft beer and import division, has acquired Crispin Cider Company, the third largest producer of cider in the US.

Crispin Cider Company produces European-style natural hard apple ciders using fermented unpasteurized fresh-pressed apple juice. The company also imports a classic English Dry Cider, Crispin Browns Lane.

SABMiller and Molson Coors formed their US joint venture, MillerCoors, in 2008. MillerCoors created Tenth and Blake Beer Company in 2010 to be a leader in the crafts and import segment.

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