FDBusiness.com

SABMiller Doubles its Traditional African Beer Operations

 Breaking News
  • Glanbia’s Strategic Evolution Continues Glanbia, the global nutrition group, has reported a 7% rise in wholly owned revenue from continuing operations to €2.387 billion (up 9.2% constant currency) for the financial year ended 30 December 2017. The drivers of this revenue growth were a 5.3% improvement in volume, a 0.2% increase in price and a 3.7% contribution from acquisitions. [...]...
  • Green Light For Acquisition of Bake & Co by Dr Oetker The European Commission has approved, under the EU Merger Regulation, the acquisition of Bake & Co of Belgium by Dr Oetker of Germany. Bake & Co supplies frozen bakery products sold as ‘bake-off’ to retail and food service customers. Dr Oetker is active in the supply of food products, alcoholic and non-alcoholic beverages, specialty phosphates, [...]...
  • Harrogate Water Announces Move to Recycled PET Plastic In a landmark move towards achieving a circular economy, Harrogate Water, Britain’s oldest bottled water brand, has announced it has successfully secured sufficient availability of recycled PET (rPET), to ensure all product shall contain 50 per cent recycled content from April 2018. The amount of recycled PET content, all guaranteed UK post-consumer supply, will match that [...]...
  • Meyn Introduces New Meyn Vent Cutter 240 For Vent Drilling at High Speeds The new Vent cutter 240 has been designed to operate at high speeds, up to 13,500 bph without sacrificing accuracy or adding yield loss. Optimal positioning of the bird relative to the vent knife before and during drilling ensures the most optimal cut independent of the weight ranges that are processed. The machine ensures consistently low [...]...
  • Arla Foods Achieves Record Organic Revenue Growth in 2017 Strong performances by Arla Foods’ global brands, its international markets, and the ingredients business ensured a year of high growth for international dairy co-operative Arla Foods in 2017, as it delivered a 27.4% increase in pre-paid milk price to its farmer owners, and a net profit of 2.8% of revenue within its target range. This was [...]...

SABMiller Doubles its Traditional African Beer Operations

SABMiller Doubles its Traditional African Beer Operations
October 15
10:25 2012

SABMiller has expanded its African beer brand, Chibuku, into ten countries across the continent. Chibuku is an opaque beer based on traditional African recipes using maize and/or sorghum, depending on local tastes. The expansion of the brand more than doubles the number of Chibuku markets from four (Botswana, Malawi, Zambia and Zimbabwe) at the start of 2011.

Following an investment of US$16 million over the last 18 months, it is expected that by the end of this financial year Chibuku volumes across new markets in Africa will total well over half a million hectolitres. The brand’s expansion has also created 200 new direct jobs, supporting a further 1,500 jobs indirectly in the supply chain and distribution network.

Sold in one litre cartons, Chibuku is a low-alcohol beer that ferments in the package with alcohol strength increasing from 0.5%ABV on day one up to 4%ABV on day five before expiry. Given its short shelf life it must be brewed and consumed locally. A new variant, ‘Chibuku Super’ has been launched in Zambia. Chibuku Super is lightly carbonated, pasteurised – meaning it has a fixed alcohol content of 3.5%ABV – and sold in PET packaging. Its longer shelf life means the distribution model for ‘Super’ is closer to that of clear beer.

Chibuku Super has been brewed successfully on a small commercial basis in Zambia for the past 12 months. A larger plant has been commissioned in the past few weeks at Kitwe, in the north of the country, to further grow this category. New ‘Super’ production lines will also be in place in Mozambique and Zimbabwe by the end of this year.

Following successful pilot schemes in Ghana, Mozambique, Swaziland and Tanzania, full-scale Chibuku production has now been launched in each of these countries. A Lesotho pilot has been launched with commercial sales expected in the next few months and in Uganda a brand new plant is being planned as part of the new brewery under construction in Mbarara.

SABMiller’s expansion of Chibuku is part of its strategy to make more affordable beers for lower-income consumers across Africa taking share from the often unsafe ‘informal’ alcohol market. It also provides a guaranteed market for the smallholder farmers through which SABMiller sources the maize and sorghum used in production. In the year ending March 2012, SABMiller sourced maize and sorghum from around 40,000 smallholder farmers acrossAfrica.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements