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SABMiller Enters Argentinean Beer Market

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SABMiller Enters Argentinean Beer Market

SABMiller Enters Argentinean Beer Market
November 25
13:06 2010

SABMiller, one of the world’s largest brewers, has acquired Cerveceria Argentina SA Isenbeck (CASA Isenbeck), the third largest brewer in Argentina, from the Warsteiner Group. CASA Isenbeck’s principal brands are Isenbeck and Warsteiner, with total sales volumes in 2009 of approximately 600,000hl.

Its brewery is located in Zarate, near Buenos Aires, and has a total capacity of 1.2 million hl. CASA Isenbeck will continue to produce and distribute the Warsteiner brand under a long-term licence agreement. CASA Isenbeck has gross assets of $24.7m.

“We are pleased to have added CASA Isenbeck to our Latin American footprint, giving us exposure to the fast-growing and attractive Argentinean beer market and complementing our existing Latin American operations,” comments Barry Smith, president of SABMiller Latin America.

SABMiller’s wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world’s largest bottlers of Coca-Cola products.

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