Sainsbury Relaunches Taste the Difference Own Brand Range

 Breaking News
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...
  • Ardgowan Secures £1 Million to Build Malt Whisky Distillery and Visitor Centre A project to build a new lowland Scotch malt whisky distillery and visitor centre in Inverclyde has taken major step forward with the award of nearly £1 million from the Scottish Government. The Ardgowan Distillery secured £982,000 from the government’s Food Processing, Marketing and Co-operation (FPMC) grant scheme – providing vital capital towards construction costs. Martin [...]...
  • Irish Craft Beer Sustaining Growth A new Bord Bia report has revealed that Irish craft beer is performing well across all fronts, from the number of production facilities to production output, market share and exports. The number of craft breweries in Ireland has grown by more than 500% in the last 5 years, with 72 now in operation, up from [...]...
  • Fi Europe Innovation Awards – The Shortlisted Companies One of the highlights at Fi Europe & Ni is the announcement of the winners of the Innovation Awards. The competition not only rewards the most innovative products and concepts, it also acts as a reliable trend barometer. The ten-member jury, chaired by Peter Wennström of The Healthy Marketing Team, presents a shortlist of the [...]...
  • Advetec Targets Food and Drink Manufacturers With Next Generation Organic Waste Digester To reduce food processors costs, Advetec, a leading specialist in the treatment and reduction of solid and liquid organic waste, has launched the Advetec XO, an evolution of the company’s successful Bio-Thermic Digester (BTD) technology. The system is designed to rapidly reduce organic content within waste at source,cutting off-site transportation and processing costs and helping food manufacturing companies [...]...

Sainsbury Relaunches Taste the Difference Own Brand Range

Sainsbury Relaunches Taste the Difference Own Brand Range
September 23
11:19 2010

UK supermarket group Sainsbury has relaunched its premium ‘Taste the Difference’ range of own label food and beverage products. The new range will feature over 1,000 products with hundreds of new lines introduced right across the store.

As well as refining the existing recipes in the range Sainsbury has launched a new Taste the Difference Bistro range which offers a selection of restaurant-quality starters, main courses and desserts. The Bistro range is easy to prepare at home with each dish serving two, and is expected to be popular with consumers who are now eating out less.

The relaunched range will also include 26 new beers, wines and spirits.

“The relaunched Taste the Difference range is our biggest ever investment in own brand and represents a great opportunity for us. All of our products are either tested on customers or selected by experts and we have acted upon their suggestions to ensure each offers the very best in both quality and flavour,” explains Mike Coupe, group commercial director of Sainsbury. “Ten years after its groundbreaking launch, this new range represents a huge transformation for Taste the Difference. Our development teams have travelled across the world and we believe that this is the best range of premium food available in any supermarket.”

The re-launch will be supported by a major TV, print and online marketing featuring celebrity chef Jamie Oliver. A huge customer and colleague sampling campaign will also take place at over 400 stores to generate excitement for the re-launch. In addition the packaging has been changed to reflect the dramatic improvements to the range.

Over half of Sainsbury’s customers buy both Taste the Difference and basics showing the broad appeal of the range amongst shoppers.

The Sainsbury Taste the Difference initiative comes hot on the heels of Asda relaunching its entire own label range in what it described as the biggest move of this kind in UK retail history.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here