FDBusiness.com

Salt of the Earth presents Umamix Bold

 Breaking News
  • Unilever Delivers Solid Volume Growth Unilever has announced its results for the first half of 2018, which show a solid all-round performance despite some challenging markets. Turnover decreased 5.0% to €26.4 billion including an adverse translational currency impact of 8.9% but underlying sales growth excluding spreads was 2.7% with volume 2.5% and price 0.2%. Unilever’s underlying operating margin improved by [...]...
  • Arla Foods Warns of ‘Dairy Dilemma’ of Impossible Choices Post-Brexit At a recent event held at the London School of Economics (LSE), pan-European dairy co-operative Arla Foods warned that if the findings of a LSE report prove true, non-tariff barriers to trade and restricted access to labour after Brexit will leave British consumers facing a dairy dilemma which could see the availability of butter, yoghurts [...]...
  • McCann’s Irish Oatmeal Sold to B&G Foods TreeHouse Foods, the US-based food and beverage group, has completed the sale of the McCann’s Irish Oatmeal brand to B&G Foods for $32 million, subject to customary closing and post-closing adjustments. The McCann’s Irish Oatmeal brand generated sales of approximately $13 million in 2017. The transaction is expected to have a negligible impact on TreeHouse’s [...]...
  • European Olive Oil Market Worth €3 Billion – Shoppers Focus More on Quality Than Price Poor harvest conditions continue to provide a challenging backdrop to the Olive Oil market, according to the latest analysis of value and volume sales across Europe (UK, France, Germany, Greece, Italy, Spain and the Netherlands) by IRI, the big data and technology expert for consumer industries. While six of the seven countries analyzed post value sales growth close to 6% [...]...
  • Countdown Begins to the UK’s Leading Processing & Packaging Machinery Event – NEC Birmingham- 25-27 September 2018 Celebrating its 30th anniversary this year, the PPMA Show will return to the NEC Birmingham from 25-27 September 2018 to showcase the latest innovations in smart manufacturing, processing technology and packaging machinery, aimed to increase production line efficiencies and enhance business performance and profitability. New to the show this year will be the Enterprise Zone, [...]...

Salt of the Earth presents Umamix Bold

April 11
09:28 2016

Fresh beef burgerSalt of the Earth has launched Umamix Bold for multiple food applications in the food manufacturing and food service industries. The new, all-natural ingredient is designed to simultaneously reduce sodium and boost flavour. Umamix Bold is a new addition to the company’s recently developed Umamix line.

Food technologists and chefs constantly seek real innovation, Salt of the Earth believes, with reducing sodium as just one goal in developing today’s new products. To effectively compete, new foods must, says the company, be tasty and “wow” consumers with a bold, exotic flavour. Umamix Bold fits perfectly into this slot, Salt of the Eartgh claims. The all-natural ingredient contains a proprietary combination of sea salt, tomato concentrate, and mushroom and seaweed extracts. It also helps to eliminate the use of monosodium glutamate (MSG) in savoury foods. According to a recent study conducted by MMR Research, 30% of global consumers actively seek products with a clean label. Umamix Bold is non-GMO, MSG-free and does not contain any artificial colours, preservatives or e-numbers. It enables a clean label claim and helps companies in their efforts to launch healthier products.

“Consumers are aware of the World Health Organization’s (WHO) call to reduce sodium and, at the same time, they demand cleaner products with natural positioning,” said Revital Ben Shachar, marketing manager for Salt of the Earth. “We don’t consume food just to feel satiety; we want so much more from our food today. For example, eating in a restaurant involves all of our senses — appearance and texture are not enough. A food must be healthful, look great and taste delicious. Umamix Bold has an exotic taste that can enhance the flavor of a variety of products.”

“Umamix bold fits perfectly in with the current flavour trends in Europe and the USA market,” notes Dror Levy, food service export manager for Salt of the Earth. “Bold flavuors that also deliver health benefits are on the rise. The alluring taste of umami so favoured in Asian cuisine fits well in new gourmet recipes as well as in processed foods. Umamix Bold is a new member of our sodium-reduction line and makes a perfect addition to our previously launched Umamix.”

A successful trial conducted with a leading processed meat company in Israel is said to have shown that replacing salt with Umamix Bold in sausages can improve flavour and easily decrease sodium by up to 30%.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements