FDBusiness.com

San Miguel Brewing International and Mahou San Miguel Sign Co-operation Agreement

 Breaking News
  • Change of Leadership at Edrington Edrington, the international premium spirits company, has announced that chief executive officer Ian Curle will retire in March 2019 after 15 years in that role. His successor will be Scott McCroskie, who is currently a member of the Edrington board and managing director of The Macallan. Ian Curle joined the business in 1986 through Edrington’s subsidiary [...]...
  • Guinness to Sponsor Six Nations Rugby The iconic global brand Guinness is to become the new title sponsor of the Six Nations, with the Championship to be known as the Guinness Six Nations from 2019. The Six Nations is one of the world’s best attended sports events and regularly attracts record TV and online audiences in the UK, France, Ireland, Italy [...]...
  • Mondelēz International Expands its Global Technical Center in Poland Mondelēz International has announced a new investment in its Global Technical Center in Wroclaw, Poland. Only 1.5 years after the center opening, the company invested a further $5 million, in addition to the initial $17 million investment, to expand the research and development activities beyond Chocolate and Bakery and serve Gum and Candy innovation. This state-of-the-art facility will now serve [...]...
  • Givaudan Launches a New Innovation Platform Givaudan, the global leader in flavours and fragrances, has launched MISTA, a new innovation platform for the food industry. More encompassing than an incubator or accelerator, MISTA is an optimiser, enabling start-ups and established corporations to optimise ideas, products, people and investments. Located in San Francisco, MISTA will open its physical premises in early 2019. With [...]...
  • Cargill Celebrates a Decade of Sustainability and Innovation in Ghana With Investment Plans and Farmer Support Cargill’s cocoa & chocolate business has commemorated its 10th anniversary in Ghana by announcing plans for future investment and farmer support. Cargill’s 2022 roadmap for Ghana includes: * 80,000 farmers receiving capacity building support and facilitated access to inputs through our Farmer Field Schools * The provision of one million new cocoa seedlings for rehabilitation of old farms [...]...

San Miguel Brewing International and Mahou San Miguel Sign Co-operation Agreement

San Miguel Brewing International and Mahou San Miguel Sign Co-operation Agreement
May 14
14:28 2014

San Miguel Brewing International., the international arm of San Miguel Brewery, the largest brewer in the Philippines and Southeast Asia, and Mahou San Miguel, Spain’s leading brewer, have signed a co-operation agreement to promote their international business and jointly position San Miguel as an iconic brand worldwide.

Through this alliance, the two brewers, linked by their shared history, define a framework for collaboration that will allow them to reach more consumers and markets with the San Miguel brand. The combined international sales of the two companies outside of the core and original Philippine market, today make San Miguel one of the top 10 global premium beer brands.

“MSM and SMB share a long and storied history. Leveraging on the strength and depth of our category as well as presence in our respective markets can do a lot for ramping up San Miguel as a global flagship Brand,” says Ramón S Ang, SMC President and Chief Operating Officer and Chairman of SMB.

In 1953, San Miguel Philippines granted branding rights for Europe and Mediterranean Africa to San Miguel Spain, giving rise to a new Spanish brewing affiliate in 1957. Since then the two companies have, independently although also in parallel, developed a positioning for San Miguel as a pioneering and international brand.

“This alliance is much more than a business partnership,” remarks Javier López del Hierro, Chairman of Mahou San Miguel. “It has been an emotional journey to the origins of San Miguel, and is a unique opportunity to release the brand´s enormous potential, promoting a common positioning across the globe. An initiative which will help transform our international business, for which the San Miguel Brand already represents 90% of our sales outside of Spain,” he adds.

Thanks to this collaboration, the two companies will once again be joining forces to explore new markets with common interests, jointly promoting the brand with a range of options which will help extend the footprint of San Miguel around the globe, as a genuinely international beer which today is already enjoyed in 60 countries on all five continents.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements