FDBusiness.com

Santa Maria gives new look for Tex-Mex range

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Santa Maria gives new look for Tex-Mex range

March 23
10:04 2016

Low-res-Santa-Maria-Salted-Tortilla-ChipsOver 30 products in Santa Maria’s Tex-Mex range have been given a clean and bold new look to help drive category growth.

The brand has modified the wrappings and recipes across a number of product lines, including seasoning mixes, chips, taco shells, tortillas and refried beans. The new look will be phased into stores over the next six months.

Its introduction follows extensive consumer research into brand perception and in-aisle considerations. At a time when consumers are increasingly health-conscious, recipe changes aligned to the new packaging adjustments include up to 21% less salt in Santa Maria tortilla chips, as well as up to 36% less sugar in Santa Maria fajita seasoning mix medium and Santa Maria taco seasoning mix. Clearer messaging around the brand promise of no modified starch, artificial colours, citric acid or maltodextrine across the range has also been incorporated into the redesign.

Other packaging changes include a new, brighter shade of Santa Maria red across the Tex-Mex range for greater standout; informal descriptions of the product below its name to help educate consumers; taste descriptors emboldened for flavour with taste benefit emphasis; recommended ingredient pairings for in-store shopper guidance; new attention-grabbing badges to highlight the USPs of individual products; and new photography to inspire shoppers around key consumption occasions.

Paul Brixey, Santa Maria UK marketing and shopper manager, said: “Our research tells us that consumers are analysing packaging and nutritional labels more than ever and this refreshed look for the Tex-Mex portfolio will provide clearer product usage and inspiration to sway consumer preference to the Santa Maria offering.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements