FDBusiness.com

Sarson’s adopts limited-edition retro bottle

 Breaking News
  • The Zamora Company Moves into American Whiskey The Zamora Company, a Spanish fifth generation, family-owned global wine and spirits business headquartered in Madrid, has acquired an equity stake in Yellow Rose Distilling, a leading American whiskey distiller in Houston, Texas. The Zamora Company is best known for Licor 43, Spain’s leading liqueur brand, as well as Villa Massa Limoncello and a wide [...]...
  • Dunnes Reclaims Top Spot in Irish Grocery Market The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 5 November 2017, reveal that Dunnes Stores has returned to the top spot for the first time in nine months, capturing a 22.4% share of the market. David Berry, director at Kantar Worldpanel, comments: “Dunnes Stores traditionally posts a strong performance towards [...]...
  • Cornish Kern From the UK Named World Champion Cheese 2017 Cornish Kern, an alpine-style cheese made by the UK’s Lynher Dairies Cheese Company, has been crowned World Champion Cheese at the 30th annual World Cheese Awards, after just a few years in development. This buttery medium-hard cheese, with a deep aroma and caramel notes, rose to the top among 3,000 entries. The 30th anniversary edition of the awards [...]...
  • GNT Group Supports Next Generation of Food Scientists The GNT Young Scientist Award 2017 goes to Caroline Buvé of Katholieke Universiteit Leuven, Belgium. At the 31st EFFoST International Conference, which was held in Sitges, Spain, from 13th to 16th November, she stood out with her research on quantifying colour changes of pasteurized strawberry juices during storage by integrating analytical and acceptability data. Second and third place went [...]...
  • How Conformity Can Deliver Tangible Business Benefits For Packaged Food Manufacturers Manufacturers and brand owners are under immense pressure to repeatedly produce conforming, high quality, safe and well-presented packaged food to meet industry requirements. Increasingly stringent legislation, innovations in packaged product design and evolving customer expectations mean the need for conformity has never been greater. Industry expert Mettler Toledo has published a free, comprehensive white paper ‘Ensuring Conformity [...]...

Sarson’s adopts limited-edition retro bottle

February 10
14:12 2016

Sarsons_Limited-Edition-01-copy-1Vinegar brand Sarson’s has launched a limited-edition retro bottle for “chip lovers”, which will be adorned by the brand’s vinegar-loving mascots.

The new bottle label sees the brand change its background colour from red to blue, and is decorated with imagery from artist Paul Thurlby. The 250ml vinegar bottle retains its iconic tear drop shape and aims to make the product appeal to younger consumers with the inclusion on pack of the characters Fish and Chip.

The limited-edition packaging will be available in UK supermarkets until the end of the month.

Research carried out by the brand identified the positive brand associations that the Fish and Chip illustrations generated among consumers, particularly its strong connotations of Britishness and vintage advertising.

Parker Williams was responsible for both the label design and revamped colour scheme.

Sarson’s brand manager Noa Hasegawa said: “When we debuted the Fish and Chip characters, consumers told us they loved them. We knew at once they’d work well across other parts of the marketing mix and Parker Williams did a stellar job of incorporating the illustration into our packaging. We can’t wait to see how customers respond.”

Parker Williams creative director Jo Saker added: “Sarson’s is really on to a winner with these amusing, thoroughly British characters. The classic Sarson’s malt vinegar bottle already has unmistakable packaging that has stood the test of time. It’s been a great opportunity to work on such an iconic design and celebrate our national dish too.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements