FDBusiness.com

Sarson’s adopts limited-edition retro bottle

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

Sarson’s adopts limited-edition retro bottle

February 10
14:12 2016

Sarsons_Limited-Edition-01-copy-1Vinegar brand Sarson’s has launched a limited-edition retro bottle for “chip lovers”, which will be adorned by the brand’s vinegar-loving mascots.

The new bottle label sees the brand change its background colour from red to blue, and is decorated with imagery from artist Paul Thurlby. The 250ml vinegar bottle retains its iconic tear drop shape and aims to make the product appeal to younger consumers with the inclusion on pack of the characters Fish and Chip.

The limited-edition packaging will be available in UK supermarkets until the end of the month.

Research carried out by the brand identified the positive brand associations that the Fish and Chip illustrations generated among consumers, particularly its strong connotations of Britishness and vintage advertising.

Parker Williams was responsible for both the label design and revamped colour scheme.

Sarson’s brand manager Noa Hasegawa said: “When we debuted the Fish and Chip characters, consumers told us they loved them. We knew at once they’d work well across other parts of the marketing mix and Parker Williams did a stellar job of incorporating the illustration into our packaging. We can’t wait to see how customers respond.”

Parker Williams creative director Jo Saker added: “Sarson’s is really on to a winner with these amusing, thoroughly British characters. The classic Sarson’s malt vinegar bottle already has unmistakable packaging that has stood the test of time. It’s been a great opportunity to work on such an iconic design and celebrate our national dish too.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements