Savvy Foods launches organic carob-based products

 Breaking News
  • European Commission Clears Bayer’s Acquisition of Monsanto The European Commission has approved under the EU Merger Regulation the $62.5 billion acquisition of Monsanto by Bayer. The merger is conditional on the divestiture of an extensive remedy package, which addresses the parties’ overlaps in seeds, pesticides and digital agriculture. Commissioner Margrethe Vestager, in charge of competition policy, says: “We have approved Bayer’s plans to [...]...
  • Management Plan to Fortify Fishing Sector in Western Mediterranean Sea The European Commission has proposed a multi-annual plan for fish stocks in the western Mediterranean Sea. The proposal covers demersal fish stocks, ie fish that live and feed at the bottom of the seabed, and bring a significant income to the fisheries sector in the region. According to the latest data, it is estimated that in 2015, [...]...
  • Major International Summit in Belfast to Tackle Escalating Problem of Food Integrity Food-security experts from all over the world will converge on Belfast from 28-31 May 2018 for a major Summit on how to feed a growing global population – amid massive challenges such as climate change, Brexit, labyrinthine food-supply chains and food fraud on a global scale. The Belfast Summit on Global Food Integrity will be chaired by Professor Chris Elliott [...]...
  • Cargill’s Launches De-oiled Rapeseed Lecithin Products In response to growing consumer demand for label-friendly ingredients, Cargill is introducing a new range of de-oiled lecithin products to complete its portfolio of GMO and non-GMO lecithin products.  A first to market in Europe, Cargill’s de-oiled rapeseed lecithin products help bakery and snacks manufacturers deliver the recognizable ingredient label that consumers want, at an [...]...
  • Tetra Pak Scoops Top Award For Manufacturing Excellence Tetra Pak’s packaging material factory in Izmir, Turkey, has received the world’s top award for manufacturing excellence. In doing so, it becomes only the 22nd factory worldwide to win the prestigious award in more than 40 years. Appraised by the Japan Institute of Plant Maintenance​, the World Class Total Production Maintenance (TPM) Award is presented to facilities that [...]...

Savvy Foods launches organic carob-based products

January 29
15:01 2016

ozcarobSavvy Foods has launched a new range of organic and completely natural carob-based foods, produced from “the best carob in the world”.

The OzCarob line includes raw and oven-roasted carob powders; date, chocolate and gold original varieties of carob sesame spread; as well as raw carob nibbles made from kibble – or the dried pods of the carob tree.

The line-up is high in fibre and free from refined sugars, wheat, dairy, soya, saturated fats, gluten and palm oil. There are also huge health benefits from the products, Savvy Foods said, especially for athletes, growing children and those with active lifestyles – with the ingredients providing a good source of energy without anything added.

Sustainably farmed and naturally dried, Savvy’s organic Australian carob has claimed to be the only certified nut-free and allergy-free carob in the world, sourced from trees that have been selected and reared specially for their taste and quality. What’s more, its nibbles are the only ones on the food market in the EU, Savvy Foods said.

The products are available to buy online and the company is in discussion with various large companies about making the products more commercially available. Savvy Foods is now registered with a global ingredients sourcing company as the sole European distributor for the Australian-produced carob, and has fielded “enquiries from large cereal companies”. It also has numerous new products in the pipeline for 2016, it said.

Savvy Foods CEO and co-founder Jonathan Drury told FoodBev: “We have an exclusive Europe and Turkey agreement with the farm that produces the best carob in the world. The farmer has learned from his previous employer the special qualities of certain varieties of carob and selected five of the best varieties, to plant over 6,000 of these desert-dwelling trees. The Australian climate is perfect at currently around 40° and the processes are the highest standard anywhere in the world. It is claimed by the farmer it is the only certified nut-free and allergen-free carob facility in existence. This is really important considering other companies’ carob recalls last year in the USA due to their contamination with other products resulting in cases of salmonella. The reputation of carob taste is also on the about-turn – the taste is so good that the pure kibble is being sold as healthy snacks and the powders (the finest milled in the world) for drinking and baking [is being sold] via major retailers as well as to cereal manufacturers. Carob kibble of this grade has not previously been available as a snack in this part of the world.

“Since I learned about [the traditional spread] tahin-pekmez in Turkey 25 years ago and have made my own for all this time, in 2013 my wife suggested we take the product to market. The products became a success and then the Australian farmer saw this and got in touch. We were so impressed with the carob that we raised our profile, sold some business equity and gained organic status. All of our products are now fully organic, certified by the UK Soil Association. We now have an excellent arrangement as exclusive suppliers.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
  • April 10, 2018EXPO XXI Warsaw International Expocentre
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here