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Seda links up with Kabuto for noodle pack switch

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Seda links up with Kabuto for noodle pack switch

January 16
10:33 2013

Seda UK has teamed up with Kabuto Noodles to revamp its upmarket instant noodles, switching its packaging from plastic to paper pots

Kabuto’s range incorporates three flavours: Chicken Ramen, Beef Pho and Miso. South Wales based Seda developed the new 16oz double wall pots. Kabuto Noodles, a Samurai themed-brand, was launched in January 2011 to challenge the instant noodle market which sells over 250m servings a year in the UK.

“The Seda team rose to the challenge, worked methodically and consulted us throughout the development process in order to achieve the best possible pot.  We are confident that the brand will have continued success in the new format,” says Kabuto’s founder Crispin Busk.

Seda specialises in printed paper cups for the food and food-service industries.

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