FDBusiness.com

See Triple NOT Double with 3D Whisky Pack.

 Breaking News
  • Arla Foods Delivers Turn-around After Tough Start to 2018 After a difficult first quarter, Arla Foods came out of 2018 with improved sales and brand share as the international dairy co-operative’s performance grew stronger throughout the year. The transformation programme Calcium delivered cost-savings far beyond targets for the year and thanks to a historically strong balance sheet the board of directors has proposed to [...]...
  • British Gin Boosted by Exports The latest figures from HM Revenue and Customs show that British gin sales abroad, in 2018, were worth £612 million – up 15% on the previous year. In 2016 export sales of the juniper-based spirit broke the half a billion-pound mark for the first time and since then the popularity of British gin has seen [...]...
  • Operating Profit Declines at PepsiCo Announces $2.5 Billion Restructuring Programme PepsiCo has reported a 2% increase in net net revenue to $64.66 billion and a 2% drop in operating profit to $10.11 billion for 2018. However, organic revenue, which excludes the impacts of foreign exchange translation, acquisitions, divestitures, structural and other changes, grew 4% and and core constant currency operating profit increased 2%. Commodity mark-to-market net [...]...
  • Kerry Group Benefits From Unique Business Model Kerry Group, the global taste, nutrition and consumer foods business, has reported a 3.1% increase in revenue to €6.6 billion for the year ended 31 December 2018, reflecting strong volume growth and contribution from acquisitions, partially offset by adverse currency movements. Business volumes grew by 3.5% and pricing decreased by 0.5% against a backdrop of [...]...
  • Premier Foods Discontinues Ambrosia Sale Process Premier Foods has decided not to proceed with the potential disposal of its Ambrosia brand. A number of parties expressed interest in the business, and since the New Year Premier Foods has been engaged in detailed discussions with a small group of potential buyers. However, the Premier borad has concluded that in the present business [...]...

See Triple NOT Double with 3D Whisky Pack.

November 25
10:21 2013

Caskstrength Creative has teamed up with Diageo for the fourth instalment in its Alphabet series of whisky bottlings, marking the first time 3D printing technology has been used for spirits packaging.

For its ‘D’ release, Caskstrength is releasing a 56.4% proof combination of three Scotch single malt whiskies from Diageo’s premium whisky range – Dailuaine, Dalwhinnie and Dufftown. Named 3D, it has been blended by Caskstrength founders Joel Harrison and Neil Ridley under the supervision of Diageo master blender Matthew Crow.

Not only does 3D mark the first time the three whiskies have been blended together, it is the first time whisky packaging has involved the use of 3D technology. In addition the back label of each bottle contains a QR code which links through to a website where plans for a very striking bottle sleeve can be downloaded for the very first ‘Print-Your-Own’ presentation case in the drinks business!

The company has made a short feature film (which is partially shot in 3D) about the thrilling time it had constructing such a monstrous whisky. See the trailer for the film here

For those consumers without access to a 3D printer, the edition comes complete with 3D glasses which when worn, reveal a ‘stereoscopic effect’. Only 504 bottles will be available in the UK through online retailer Master of Malt for £49.99.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements