FDBusiness.com

Sensus: sugar is key concern

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

Sensus: sugar is key concern

March 18
10:42 2016

sugarA new survey, commissioned by chicory specialist Sensus, has revealed that reducing sugar intake is emerging as a key concern amongst many European consumers: more than 60% of those surveyed monitor their dietary sugar intake and 25% actively search for low sugar food products. The survey also explored consumer perceptions of artificial sweeteners and natural alternatives to sugar, such as chicory root fibre, in decreasing the sugar content of foods.

The MSI-ACI European Consumer Perceptions Survey 2015 is the latest research by Sensus to explore the attitudes of consumers towards healthy eating. The survey canvassed the opinions of more than 2,500 adults in France, Germany, Italy, Sweden and the United Kingdom (UK) in June 2015 to gain insight into their perceptions on the need for healthier foods. More than 500 online interviews per country were carried out with men and women aged between 18-75 years old, and partly- or completely responsible for grocery shopping.

As well as clear concern about sugar intake, more than half (55%) of those surveyed claimed that the type of sweetener used in reduced sugar food products influences their buying choice and the survey showed that Europeans prefer natural alternatives to many artificial sweeteners.

Those who participated were given a short introduction to chicory root fibre – a natural, prebiotic, functional fibre food ingredient which is sourced from natural chicory roots and has significant, scientifically-proven, health benefits. More than 70% of those surveyed expressed an interest in the ingredient after reading a short introduction about it, despite a general scepticism about health claims on functional food products.

“Combining the high levels of interest in healthier eating and specific concerns identified in our survey and growing interest in chicory root fibre, the widespread uptake of healthier, tasty products with lower sugar content could contribute towards lowering the incidence of diabetes and obesity in Europe,” said Elaine Vaughan, scientific and regulatory affairs at Sensus. “Whilst already available in selected food products, we hope that the results of this survey will encourage food manufacturers to develop an even wider range of products that contain chicory root fibre to support the efforts of European citizens, who are trying to improve their diet.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements