Sky Broadband announced as new ‘Late Late’ sponsor
Sky Broadband is to be the new sponsor of ‘The Late Late Show’ on RTÉ One when Ryan Tubridy returns to host the 52nd season of the show on 6 September.
An average of 626,000 viewers watched the show last season with ‘The Late Late Toy Show’ being the most watched TV programme in 2012.
The sponsorship package includes stings around The Late Late Show and an online presence.
JD Buckley, Sky Ireland’s managing director, said: “Now as Ireland’s only nationwide triple-play provider, this sponsorship will provide strong reach for the value message of Sky’s campaign – encouraging consumers to demand more from their broadband and noting that Sky Broadband Unlimited customers enjoy absolutely no data usage caps”
Mark Anderson, director of sales and marketing, Sky Ireland, added: “Sky Broadband’s sponsorship of The Late Late Show represents an exciting evolution of our marketing campaign since Pierce Brosnan first announced the arrival of Sky Broadband to Irish consumers in April.
“Our decision to sponsor The Late Late Show underlines the value we place on national broadcast sponsorship as a key part of our marketing mix and an effective way of amplifying our messages to key audiences.”
Sky Broadband launched in Ireland in February.
