FDBusiness.com

Sports & Active Nutrition – Continued Growth in Europe

 Breaking News
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...
  • €40 Million VistaMilk SFI Research Centre Launched in Ireland The Irish Government has launched the new VistaMilk SFI Research Centre which is jointly funded by Science Foundation Ireland (SFI) and the Department of Agriculture, Food and the Marine. The VistaMilk Centre will be hosted by Teagasc Moorepark, in partnership with a number of research performing organisations. Multinational and SME companies in the food and ICT [...]...
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...

Sports & Active Nutrition – Continued Growth in Europe

Sports & Active Nutrition – Continued Growth in Europe
April 21
09:50 2017

Euromonitor International predicts that the sports nutrition market is forecast to grow at an average of 8–10% year on year by the end of 2021. In Europe, the market was worth $2.24 billion, up more than 12.3% on the previous year.

Sports nutrition continues to demonstrate significant growth, and faster than many comparable consumer health and packaged goods industries, says Nick Morgan, director of Sports Integrated and joint chair of Bridge2Food’s 7th Sports & Active Nutrition Summit which takes place in the Netherlands from 12-14 June, 2017.

“Traditionally, the heartland of bodybuilders and aesthetically driven male consumers, much of the growth is attributed to the awareness and interest amongst more ‘active’ or mainstream consumers, where high protein products in convenient formats, available in wider retail outlets is becoming the norm.” Nick Morgan adds: “However, as the consumer base broadens, so does the reasons for consuming products and the sports nutrition industry needs to better understand how to approach and target consumers that span performance and health orientated goals, including those that want to gain muscle mass, improve endurance, or just eat healthier.”

The unique format of the 7th Sports & Active Nutrition Summit led by Nick Morgan and Dr Adrian Hodgson, Nutrition Innovation Consultant, will look at the exciting challenges ahead for the industry as it covers the changing landscape of the active nutrition market: where are we now and how will the industry look like in 3–5 years? Will it be more consolidated; will the market shift to mainstream customers and how do we ensure we are well positioned for future growth?

Category Shift Amid Changing Landscape

Dr Adrian Hodgson, shares his insight: “The sport nutrition category is undergoing a shift; influenced by the changing landscape of sport, greater complexity in consumers’ diets and a diversity of products on the market from adjacent categories. We are seeing the collision of multiple trends from these adjacent categories such as: organic, natural, free from, and diverse flavours influence the products consumers expect in a sporting context. The types of exercise and the demands on the body have also changed, meaning that the needs of consumers are not just limited to traditional needs such as performance and muscle.”

Mind & Body Goals

Dr Adrian Hodgson elaborates: “Instead consumers have both mind and body needs and goals. The sport nutrition products of today must fit these evolving needs. The challenge is to understand consumers’ lifestyles, exercise and food behaviours to innovate fit for purpose products that are based on solid scientific evidence. Exploring new themes, trends and science enables new perspectives to challenge the current norm for the future of the sports nutrition category.”

Europe’s largest sport and active nutrition networking Summit, this is a proven platform that brings together 200+ experts in sports, weight management, health, food, beverage and bars industry to discuss innovations in ingredients, products, business and markets. It will also feature entrepreneurs sharing their stories and insights into this changing category.

For more information on the 7th Sports & Active Summit, visit www.bridge2food.com or contact info@bridge2food.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements