Spotting potential in digital printing | Tech Talk – Christian Menegon

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Spotting potential in digital printing | Tech Talk – Christian Menegon

March 10
11:16 2013

The potential for digital packaging printing is not new, but the announcement of new wider format presses that will launch later this year has attracted the attention of brand owners and converters who have not previously seen digital pack printing as fitting into their operations

The growth of just-in-time manufacturing and distribution and economies in warehousing has led brand managers to order shorter production runs with goods being despatched in smaller quantities. As part of this streamlining, brand managers are looking for ways to bring all aspects of production to the just-in-time business model, and this includes labels and packaging.

The features of digital label and packaging printing present an attractive, cost-effective and flexible alternative to the traditional print production. With digitally printed packaging, run length can be tightly controlled and changes, small or large, can be made easily and quickly, right up to the last minute.

This capability virtually eliminates the danger of large quantities of out of date packaging ending up in expensive storage. A product’s image can be kept fresh; contents, regulatory information readily updated and track and trace information adjusted on-demand.

The possibilities of what digital printing can do for businesses is increasingly recognised by brand owners and agencies. Digital printing offers a viable response to the requirements for quality and the ability to respond to shorter just-in-time supply chains based on the production of smaller, more targeted quantities.

Short-run packaging has already begun to be used by international brands in on-line promotions and other one-to-one customer relationship marketing activities.

These initiatives, carried out on HP Indigo presses have included customer-generated designs for shrink sleeves and labels for drinks and personalised packaging that includes customer photos on the boxes of branded products.

The new presses will make it possible to extend such creative initiatives to larger organisations like restaurant chains, retailers, hotels, airlines and other enterprises where profile-building and brand awareness are important parts of their growth strategies.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here