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Springetts give turkey products a classic American look

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Springetts give turkey products a classic American look

September 25
11:59 2012

Brand design consultancy Springetts has created the look for The East River Smokehouse Co’s range of turkey meats

According to the London-based agency, the brief was to create a brand with a truly American feel and strong cooked meat credentials.  The packaging needed to be bold and stand out at fixture.

There are three turkey products in the range – New York Shaved Roast Turkey, Tennessee Hickory Smoked Turkey and Kentucky Spiced Turkey. All feature an iconic American character.

Springetts created the strapline ‘Thanks be’ as well as the “back of pack stories. All the packs are colour coded and have a turkey illustration in the same colour, with a tail forming the Stars & Stripes.

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