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St Austell Brewery Names New Chief

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St Austell Brewery Names New Chief

St Austell Brewery Names New Chief
April 15
10:11 2019

St Austell Brewery, the English regional brewer, has announced that Kevin Georgel will become its new chief executive, replacing James Staughton upon his retirement in January 2020. Kevin Georgel, who has been a non-executive board member at St Austell Brewery for four years, has decided to step down from his five-year tenure as chief executive of Admiral Taverns, the UK pub group, in order to take on the new role with the independent family owned brewer.

Chairman of St Austell Brewery, Will Michelmore comments: “I would like to personally thank James for the huge contribution he has made to our company. Under his leadership our business has grown significantly with beer production increasing tenfold and our pub and wholesale businesses extending from Cornwall to Bristol and beyond. James’ passion for the company means he will hand over the business in excellent heart to Kevin.”

Kevin Georgel.

Kevin Georgel says: “I have known and admired St Austell Brewery, and more recently Bath Ales for a long time. As a non-executive director I have developed a deeper understanding and appreciation of the business, its people and customers and I am thrilled to have been asked to succeed James in 2020. I am enormously conscious and respectful of the values and history of this great company and feel privileged to have been given the opportunity to join the business at this exciting time.”

James Staughton comments: “As one of Walter Hicks’ great-great grandsons it has been a huge privilege and honour to have served this very special family business for 40 years and played my part in helping it grow into the remarkable company it is today. Having reached the age of 60 I have decided 2020 will be the right time to stand down and to pass on the baton to the capable hands of Kevin Georgel. Kevin is a good friend to me personally and we are very fortunate to have such a qualified and experienced chief executive to take on the role. I look forward to working closely with Kevin and the board over the rest of 2019 to ensure a smooth transition.”

When James Staughton steps down as chief executive he will take on the honorary role of president of the company and will continue to support the business in an ambassadorial role.


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