FDBusiness.com

Starbucks, Danone team up to develop Greek yogurt brand

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Starbucks, Danone team up to develop Greek yogurt brand

July 28
13:14 2013

Starbucks has teamed up with Danone’s US subsidiary, Dannon, in an attempt to establish a foothold in the country’s booming Greek yogurt market.

In a joint statement issued yesterday, French dairy giant Danone and Starbucks revealed that they have entered into a “strategic agreement” to create and develop an exclusive line of ready-to-eat Greek yogurt parfait products.

The range – to be sold under the Seattle-based coffee chain’s Evolution Fresh brand but marketed as ‘Evolution Fresh, inspired by Dannon’ – will debut in US Starbucks stores in spring 2014, before being rolled out through grocery channels by Dannon in 2015.

On the back of the anticipated US success of the range, Starbucks and Danone intend to expand the distribution of their ‘Evolution Fresh, inspired by Dannon’ Greek yogurt parfait range to “targeted markets around the world.”

“Enhanced” access to US consumers

Dannon currently boasts the fastest-growing Greek yogurt product portfolio in the US, with brands including Oikos, Light & Fit Greek, and Activia Greek.

Through its deal with Starbucks, the company hopes to further its ambition to expand US yogurt consumption.

Commenting, Danone CEO Franck Riboud said that the agreement will boost its access to US consumers.

“With a fast-growing but still low penetration of the yogurt category, the US remains a key growth opportunity for Danone,” said Riboud.

“The recent success of the Greek segment and our Oikos brand have confirmed the growing appeal of tasty and nutritious yogurts for US consumers and established Dannon’s leadership in the market. We believe this attraction will be further enhanced by our new access to millions of consumers though distribution in Starbucks stores, as well as through the addition of an exciting new brand, Evolution Fresh, inspired by Dannon.”

Opportunity to grow Evolution Fresh brand

Evolution Fresh, which is a subsidiary of Starbucks, currently markets a variety of juices and natural foods.

Through its deal with Danone, Starbucks hopes to expand its “health and wellness offerings” and fuel the growth of its Evolution Fresh brand.

“Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. Today’s announcement underscores this commitment through the transformation of our existing yogurt offerings and our multi-year agreement with Danone,” said Starbucks chairman, president and CEO, Howard Schultz.

“We are energized by the strong customer response to Evolution Fresh offerings, and believe a strategic agreement with Danone, the world leader in fresh dairy products, affords us the perfect opportunity to grow – and elevate – the Evolution Fresh brand both in our stores and in CPG channels,” Schultz added.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements