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Strategic Partnership between Vitiva and Savannah in South Africa

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Strategic Partnership between Vitiva and Savannah in South Africa

January 19
10:17 2011

Vitiva, Slovenia, has announced strategic partnership with renowned South African ingredient supplier Savannah Fine Chemicals, situated in Johannesburg, Cape Town and Durban to promote Vitiva’s advanced Oxidation Management System rosemary-based portfolio in the South African market.

 

“Our alliance strategy is to assist South African manufactures with effective, tailor-made solutions for oxidation management and shelf-life extension that are cost-effective and affordable,” explains Ohad Cohen, CEO of Vitiva. “This is our first foray into bringing Vitiva’s innovative line to the South African market. Savannah is highly respected in the industry, with strong technical and marketing components. This agreement is an important part of our intensive effort to market our product line globally. ”

Currently, many South African products contain traditional synthetic and/ or chemically derived antioxidants such as BHA, BHT, TBHQ,  ascorbate etc.   The limited  variety of natural antioxidants available in the South African market  do not provide satisfactory solutions and are often characterized by strong color, odor and bitterness, and support few food applications.

“We are happy to team with Vitiva, a company with  plenty of know-how that makes a significant investment in technical advancement and product innovation,” says Steve Mitchell, CEO of Savannah. “Our main focus will be to assist processed meat, oil, bakery and beverage manufacturers with unique and cost-effective oxidation management solutions, unveiling the full potential of rosemary extract formulations and their versatility. Our alliance with Vitiva fits perfectly in our portfolio of custom-made products and services.”

Vitiva expects this new partnership with Savannah will give the company increased presence in South Africa and will facilitate more comprehensive involvement with regional food processors. “ Among leading South African agents ,” added Cohen, “we selected Savannah because we are impressed with the loyalty and dedication they  show in partnerships with all their customers and suppliers. ”

Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic and nutraceutical industries. Its extensive portfolio includes: VivOX®, INOLENS®, AquaRox® and SyneROX® products. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.

Vitiva is leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic, pharmaceutical and nutraceutical industries. Its extensive portfolio includes: VivOX®, INOLENS®, AquaROX® and SyneROX® products for oxidation management as well as other natural solutions covering food safety, water binding and food enhancement, to replace synthetic additives and ingredients. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.

About Savannah

Savannah is a distributor of raw materials and ingredients to the food and beverage, personal care and pharmaceutical industries in South Africa. Established for over twenty years and yet growing rapidly, Savannah’s professional staffing , innovative product range and high service levels provide value-orientated solutions that are focused on their customers’ success

For more information please contact:

Vitiva

Dushka Dimitrijevic

VP Food Protection Systems

Tel: +386 2 1788 87 38   Fax: +386 2 788 87 31

E-mail: service@vitiva.eu  Website: www.vitiva.eu

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