FDBusiness.com

Successful Cellar Awards Attract Customers to Winning Pub

 Breaking News
  • Danone Investing €280 Million at Evian Production Site Danone has opened a state-of-the-art production facility at Evian-les-Bains in the French Alps to support the future growth of evian, the international water brand that is sold in more than 140 countries. After six years of construction and transformation, the new look site combines greater operational efficiency, new technology and the highest quality processes with [...]...
  • European Grocery Shoppers Become Digital Infoseekers as Cost of Shopping Continues to Rise According to a survey of European shoppers by IRI, the big data and technology expert for consumer industries, the increasing use of the Internet, particularly via smart phones, is helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop. The survey, which was conducted among shoppers [...]...
  • California Almonds Continue to Inspire New Products Worldwide New data from Innova Market Insights reveals that California almonds were the number one nut used in new products worldwide in 2016, the tenth year that almonds have held the lead position for nuts used in new product introductions. According to the Innova Global New Products Report, almonds were featured in 38 percent of new [...]...
  • Premium Shelf Presentation – Marel Linerless Wraparound Labeler Consumers feel much more tempted to buy poultry meat products when trays are attractively packed and labeled. It is therefore of high importance to present a premium presentation. The new Marel M360 labeler will provide wrap-around labels with great shelf impact. Marel’s M360 standard wrap-around labeler makes use of the latest technologies in flexible linerless labeling. [...]...
  • Springhill Farms Upgrade – Biomethane to the Grid and CO2 to the Tomatoes In the heart of the English countryside, Springhill Farms makes the very most of agricultural waste. Upgraded biogas is injected into the national gas grid, while the carbon dioxide (CO2) by-product goes straight to the farms’ tomato greenhouses. The gas produced during anaerobic digestion consists roughly of 60 percent methane and 40 percent CO2. Until recently, [...]...

Successful Cellar Awards Attract Customers to Winning Pub

March 29
07:30 2012

With over 42 prizes to be won, ranging from 6 top national prizes of £1,000, to regional prizes of £200, the Innserve Best Cellars Awards 2012 are proving to be the most successful in the company’s history. Innserve supplies, installs and maintains drinks dispense systems in over 70,000 of the 132,000 licensed premises in the UK.

In the current financial climate publicans across the UK are keener than ever to attract and retain clientele. Serving good, well kept beer is one way to achieve this. The Best Cellars Awards provide an excellent opportunity to highlight to existing and potential customers, the care and attention that goes into delivering great pints.

Gerry Collins, licensee of The Hut Pub in Uxbridge, a two-time recipient of a Regional Best Cellars Award – in 2010 and 2011 – is one publican that is benefitting from being an award winner. He comments: “Winning an Innserve Best Cellars Award has proved to be invaluable. Our customers are delighted to be drinking in a pub that has been acknowledged for taking care of its beer. Word of mouth has also quickly spread and despite the recession, we’ve actually seen the number of drinkers increase. The plaque on the wall is also a great talking point.”

Steve Lakin business support manager at Innserve, says: “Although cellars are hidden away from most customers, the best licensees take great pride in their cellar management because they realise the rewards this can deliver. Maintaining award winning cellars by keeping products in good condition, reducing wastage, improving stock control and making the movement and handling of stock easier can certainly pay dividends. Recognition with a Best Cellars Award is proof to customers that good beer is being served in the pub”

Steve Lakin adds: “The Hut Pub cellar management was outstanding. Not only did Gerry maintain an excellent line cleaning regime – with stock well organised – but the cellar environment was a safe place for all members of staff to work in.” 

This year there are six prizes up for grabs: three nationwide prizes of £1000 for best cellar and three of £1000 for best newcomer. Cellars will be judged on a range of criteria, including cellar management, line cleaning, glassware and staff training. The closing date for entries is May 5, 2012. For further information about the Innserve Best Cellars Awards 2012 visit http://www.innserveltd.co.uk/competition.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
  • October 7, 2017ORGANIC TRADE FORUM 2017 (Anuga)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements