FDBusiness.com

Successful Growth in Russian Salt Market

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Successful Growth in Russian Salt Market

March 10
20:16 2015

Atlit, Israel – Salt of the Earth Ltd. reports significant sales growth in the Russian salt market in 2014. The company also expects to double salt exports to Russia in 2015.
The size of the Russian salt market is estimated to be 5M tons a year, with approximately 1.5M formerly imported from Ukraine. According to the Russian Legal Information Agency, in January 2015 Russia’s Federal Service for Supervision of Consumer Protection and Welfare (Rospotrebnadzor) imposed a ban on salt produced by Artyomsol (Ukraine), which held a nearly 24% share of the Russian market.
Salt of the Earth decided to participate in the Russian salt market in 2012, conducting marketing research on previous providers’ salt products and prices, as well as determining the best distribution channels.

Salt of the Earth Reports Successful Growth in Russian Salt Market
“The results of the research allowed us to determine the main markets in Russia and develop cost-effective transportation solutions in order to provide the Russian market with high quality salt and salt ingredients,” says Avi Freund, Export Manager for Salt of the Earth. “We signed an exclusive distribution agreement with TDS Russia. They built two packaging houses in 2013, allowing us to pack products in Russia and thus dramatically lower packaging costs.”
“TDS Russia also identified niche markets in Moscow area, helping sales increase by 25% in 2013,” reports Pavel Bogolyubov, CEO of TDS Russia. “Moreover, expanded marketing to East Russia in 2014 led to a 20% increase in sales in 2014.”
“The embargo on imports of food and food ingredients from Europe created a new opportunity to increase our sales in 2015,” continues Freund. “We intend to introduce our new, innovative premium salt line to the retail market in Moscow, plus we expect further growth in both retail channels and of sodium reduction solutions to continue throughout the coming year.”
During 2014, Salt of the Earth, with the help of TDS, succeeded in entering the seafood processing category in the Vladivostok and Korsakov regions in Russia’s far eastern territory. The company now supplies high-quality sea salt to tuna and salmon processing plants.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements