SuperValu and Tesco Tied For Top Spot in Irish Grocery Market

 Breaking News
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...
  • New Décor Salt Convinces With a Crunchy Bite and High Stability When it comes to pretzels or salt sticks, the visual contrast between a dark crust and a rich salt décor is a mark of quality for most consumers. New Slow Milling® Pretzel Salt Light SG from GoodMills Innovation enables salt reduction in pretzel décor without the consumer noticing any visible difference. At the same time, [...]...
  • DuPont’s Microbiome Venture Announces Second Strategic Partnership Three months after its formation, the DuPont Nutrition & Health Microbiome Venture has announced its second strategic research and development partnership. The newly forged relationship with the Center of Food and Fermentation Technologies (TFTAK) in Tallinn, Estonia, will focus on developing cultivation and bioprocess capabilities for ‘next-generation’ probiotics. Last November, DuPont Nutrition & Health (DuPont) announced [...]...
  • JBT Announces Comprehensive Relaunch of Online Presence JBT Corporation, one of the world’s leading solutions providers for the food and beverage processing industries, has announced the comprehensive relaunch of its online presence, with the introduction of a redesigned flagship website. To better accommodate a range of solutions that includes not just core JBT products, but also innovations from its global businesses and [...]...
  • Building the Unilever of the Future Unilever has announced the next steps in its transformation into a simpler, more agile and more focused business. The changes are designed to further drive long-term performance and shareholder value, and build upon the company’s Connected 4 Growth programme. Unilever will simplify its corporate structure. This entails moving from two legal entities – Unilever NV and [...]...

SuperValu and Tesco Tied For Top Spot in Irish Grocery Market

SuperValu and Tesco Tied For Top Spot in Irish Grocery Market
October 25
09:49 2017

The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 8 October 2017, reveal that SuperValu and Tesco are neck and neck in the race to be Ireland’s largest supermarket – both with a 22.0% share of the market.

David Berry, director at Kantar Worldpanel, comments: “It’s tight at the top for Tesco and SuperValu.  Tesco’s strong sales growth of 4.2% has boosted its share of the market to 22.0% – an increase of 0.4 percentage points from this time last year.  SuperValu has also seen an increase in sales, up 0.5%, putting the two stores’ market shares on a level footing. Both retailers have benefited from customers spending more each time they shop.  Though SuperValu has seen consumers spend an additional 40 cents per basket on average, Tesco has encouraged its shoppers to add an extra €1 to every shop.”

David Berry, director at Kantar Worldpanel.

Dunnes Stores has also increased its share of the grocery market – now standing at 21.9%. David Berry continues: “With Dunnes Stores only 0.1 percentage points behind SuperValu and Tesco, the top three Irish supermarkets are all fighting for the top spot.  With the festive period just around the corner – the time of year when sales spike and shoppers aren’t afraid to spend that little bit extra – the competition shows no signs of abating.”

Meanwhile Lidl and Aldi both increased sales year on year – up 3.0% and 2.8% respectively.  Lidl’s market share increased to 11.7%, while Aldi’s rose by 0.1 percentage point to 11.6%.

Over the past year, the grocery market has seen a shift back towards branded goods. David Berry explains: “With the recent trend towards own-label items, there’s now some good news on the horizon for brands.  This time last year sales of branded items dropped by 0.5% compared to the year before, however we’re now seeing a return to form – with sales up 1.3%. At Christmas, shoppers tend to flock back to brands – partly for sentimental reasons and also as people are tempted to trade up at this time of year – so with the countdown to the festive season now well and truly underway, it’s likely we’ll see this trend continue into the new year.”

Overall, deflation has eased to stand at 0.1% – compared to 0.4% last month – and the grocery market remains in the black, with overall supermarket sales up 2.1% year on year.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here