FDBusiness.com

Supplements Dominate Weight Management NPD Activity

 Breaking News
  • UK Shoppers Spend Extra Half a Billion Enjoying the Summer Widely touted as the hottest summer on record, the latest figures from Kantar Worldpanel, published for the 12 weeks to 9 September, show it has been an indulgent one for UK consumers. Spanning the World Cup kick off in June through to the August bank holiday and beyond, the figures show consumers spent £228 million more [...]...
  • Kerry Group Opens First Plant in Moscow Kerry Group, the global taste and nutrition company, has opened its first plant in Russia, in the Istra district of Moscow. The new production and warehouse complex occupies a site covering more than 7,000 square meters and employs over 50 people. Production begins immediately with ingredients for the meat processing and snacks market. At full [...]...
  • iba’s Universe is Full of New iIdeas The 24th iba has drawn to a close with a new world champion confectioner, Haoran Lyu (China), 76,800 trade visitors, and trade fair contracts worth €2.1 billion. Trade visitors were particularly interested in testing new products and the presentation of innovations in production technology, raw materials, and shopfitting. 58 hours of ambience, exchange, and contacts: iba [...]...
  • Mondi (Re)seals the Deal With Innovative Meat Package For Orkla With the goal of enhancing consumer convenience and reducing food waste, Norway’s Orkla Group challenged Mondi to develop a new, reclosable package for Orkla’s Vossafår sliced cured meat. Its package at the time offered an easy-open, peelable solution, but was not resealable. A leading supplier of branded consumer goods to the grocery, out-of-home, specialized retail, pharmacy [...]...
  • Cargill’s European Poultry Business Expands into Poland Cargill has agreed to acquire Konspol, one of Poland’s leading value-added food companies, providing an array of products in the chilled convenience, frozen and cold cut categories. This acquisition marks the introduction of Cargill’s global protein business into the Polish market and strengthens the company’s global poultry footprint, expanding operations to 14 countries. Under the agreement, [...]...

Supplements Dominate Weight Management NPD Activity

Supplements Dominate Weight Management NPD Activity
November 12
10:10 2014

Sales of weight management solutions are soaring in the wake of growing awareness of the extent of overweight and obesity on a global level. Dietary supplements are playing an increasing role and, as a result, demand for weight loss ingredients is probably at an all-time high, resulting in a growing number of new ingredients and blends emerging, but also raising concerns about the extent of regulatory control and the safety and efficacy of some products.

Weight loss supplements accounted for nearly 7% of global dietary supplement launches recorded by Innova Market Insights in the 12 months to the end of September 2014, led by increasing activity in Europe, which currently has a relatively undeveloped and fragmented market. The US has by far the most established market for dietary supplements and tends to lead market and product developments, with other regions such as Europe following on.

A review of recent US new product activity in weight loss supplements recorded by Innova Market Insights illustrates the range of products available, varying from blends just emphasizing weight loss in their names to more specific mechanisms, such as appetite suppressants or fat burners, mainly containing a range of active ingredients, to products focusing on just one key ingredient.

InnovaMarketInsightsLogoIngredients vary from the relatively well-established, such as whey protein and green tea, to the more unusual. These are sometimes more fashionable but often less well-researched, such as raspberry ketones, African mango seed, Garcinia Cambogia, bitter orange (Citrus aurantium), green coffee extract, Forskolin (from Coleus forskolii) and white mulberry (Morus alba).

“The reasons for weight gain are numerous and complex and the solutions likewise. The weight management industry is also broad and complex and companies must look to paying greater attention to safety and efficacy data as regulations become more stringent,” Lu Ann Williams, Director of Innovation at Innova Market Insights, reports. “Current issues surrounding unsubstantiated claims and regulatory breaches particularly need to be resolved in order to build up consumer trust and ensure ongoing sales and a consistent growth pattern.”

Within the mainstream food and drinks market products positioned on a specific weight management platform remain relatively few and far between, however, with much greater attention paid to developing a low and light foods and beverages market.

According to Innova Market Insights, 10% of global food and drinks launches recorded in the 12 months to the end of September 2014 used one or more claims relating to low calorie, low fat and/or low sugar content. Activity tends to focus on a broader general health and wellbeing platform rather than using specific slimming or weight management claims. Just 0.7% of global launches used a specific weight management platform over the same period, rising to 1% in the US. Cereal products, ready meals, hot beverages and soft drinks accounted for the highest number of launches positioned on a weight management platform, with a combined 38% of the global total.

For more information about Innova Market Insights, please visit: www.innovadatabase.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements