FDBusiness.com

Sympathetic White Wine

 Breaking News
  • UK Shoppers Set to Spend £21.6 Billion on Food and Groceries This Christmas The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6 billion over the festive period, according to the latest forecast from research organisation IGD. With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to [...]...
  • Europastry Broadens its Portfolio Europastry, a family-owned business specialising in frozen bread and patisserie products, has completed its purchase of Confeitaria Torres, a Portuguese bakery company. Based in Trofa near Porto, Confeitaria Torres supplies fresh and deep-frozen bakery and pastry products. With the acquisition, Europastry adds another craft baker to its production capacity, further consolidating its range of high quality [...]...
  • Quality is King in China’s Infant Formula Market Chinese parents care much more about the quality and nutritional value of infant formula than its price, new research by Advanced Lipids has shown. China accounts for almost half of all infant formula sales globally. To gain new market insights, Advanced Lipids, manufacturer of the fat ingredient INFAT®, surveyed 211 urban Chinese parents. All fed their children [...]...
  • Austrian Meat Manufacturers Turn to FlatSkin® System by SEALPAC Food retailers in Austria, like in many other European countries, are increasingly choosing vacuum skin packaging. This technology can be found in a growing number of varieties across the retail shelves, owing to its obvious benefits: securely sealed under deep vacuum, food products have a significantly longer shelf life and can be presented in a [...]...
  • FrieslandCampina Strengthens US Presence Royal FrieslandCampina, the global dairy group, has acquired US-based importer and distributor Jana Foods. The acquisition will further strengthen FrieslandCampina’s position in supplying Dutch specialty cheese to the US market. Jana Foods will be integrated in the FrieslandCampina Consumer Dairy USA business. “This acquisition supports our strategy of investing for growth. This investment is in line [...]...

Sympathetic White Wine

August 19
11:21 2013

Celler Espolla is a wine cellar founded in 1931, located in the county of Alt Empordà (Catalonia, Spain). The winery wished to introduce a new white wine focused on young customers, so they entrusted us with the branding and development of the new brand image. Right away, we saw the opportunity to create something very special and different from other similar products. Something fun and cheerful that would break down concepts and standards in order to connect with this young public. The name of Babalà was proposed, since its meaning is very consistent with the personality that we wanted to give the product (in Catalan it means “to do something senseless but to do it boldly”, very much in line with the young target audience). The label was illustrated by New York-based illustrator Jesse Kuhn and depicts a fisherman very much in line with his style. It was a complete success in the Spanish market, to the point of causing stock-outs just three months after the product launch

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements