FDBusiness.com

Symrise Launches Analysis for Code of Nature

 Breaking News
  • Year of Considerable Progress For Dairy Crest Dairy Crest, the UK dairy group, increased revenue by 10% to £456.8 million and adjusted profit before tax increased by 2.8% to £62.3 million for the year ended 31 March 2018, compared with the previous year. Dairy Crest’s Cheese & Functional Ingredients business increased revenue by 8.8% to £277.2 million while revenue at the Butters, [...]...
  • Edrington Unveils the New Home of The Macallan Edrington, the international premium spirits company, has revealed the new distillery and visitor experience for The Macallan brand. The new distillery and visitor experience is located on the stunning Easter Elchies estate in Scotland, which has been home to the leading luxury single malt since 1824. From humble beginnings, the brand has risen to become [...]...
  • Nestlé Strengthens its Research Capabilities in Switzerland Nestlé has announced changes that further strengthen its research and development operations, the largest of any food company worldwide. Nestlé will bring together its two scientific discovery units, the Nestlé Research Center and the Nestlé Institute of Health Sciences, to build one impactful organization, Nestlé Research. The combination of two world-renowned research facilities with highly [...]...
  • Algaia Receives €4 Million Boost Algaia, will accelerate development and install a new specialty seaweed extract production unit at its Lannilis (Brittany-France) manufacturing facility dedicated to specialty algae extracts. The company’s main shareholder, Maabarot Products, has injected an additional €4 million in equity to support further expansion of the production facility and innovation center located in Saint-Lo (Normandy-France). Algaia works with local [...]...
  • Smarter Factories – Safer Working In food produce environments and packhouses, the benefits of automation when it comes to workforce health and safety are uncontended. From eliminating arduous and repetitive tasks to working uninterrupted within inhospitable chilled settings, robots are most certainly the future. Case loading specialist Brillopak and industrial automation pioneer Omron explore how smart robots, hardware and software can [...]...

Symrise Launches Analysis for Code of Nature

July 26
12:34 2016

Symrise-AG-CP-Cosmeto-2007-2013_scale_xxlThe company Symrise has introduce a new study that examines naturalness from many different outlooks including customer demands, expert knowledge, cutting-edge technologies and application areas.

The Next Dimension

One of the key dimensions of naturalness, Symrise has discovered, is local sourcing and variants (of fruits, spices and herbs). Here it has identified strong consumer interest. Food and beverages containing ingredients with local and regional origins or fruit variants (such as Antonowka apple) are growing ever more popular. This development is based on many reasons:

The Next Level of Conscious Consumption

Consumers driven by conscious consumption are interested in short transportation routes, regional production, better taste and, for sure, high quality. Further, they want to be able to track the promise of “naturalness”. Being able to do so supports trust in the product. It also reassures consumers that the industry is treating its sources and resources responsibly.

A Welcome Variety to Mainstream

Consumers who are looking for a broader variety than offered by mainstream products seek out new or unknown tastes combined with high quality. They expect an orange from Spain to have a different taste profile than an orange from Florida. For fulfilling these needs, fruit and spice varieties play a major role, as does the diversity of taste.

Provenance Concepts

To create Provenance-based concepts Symrise wanted to first understand which key ingredients consumers associate with which countries of origin. These were the key questions Symrise asked: What are key ingredients (fruits, spices, herbs) consumers allocate to their own country? Or which ingredients do they link to other regions in the world? Symrise’s latest representative survey covers exactly these questions.

Cornelia Weiblen, marketing director beverages EAME said: “Based on our representative survey, we have gained insights from consumers from eleven countries around the world, covering more than 30 ingredients and their perceived country of origin. We have also gained extensive knowledge about those eleven countries and their native fruits, spices and herbs. This allows us to create concepts based on consumer perceptions regarding a specific ingredient’s origin.”

Knowing the different associations of consumers in various countries towards (the same) ingredients, Symrise can also help creating a country or regional beverage range that meets the expectations of consumers in terms of local ingredients.

Symrise explores key flavour tonalities even more in detail. For example, it offers a variety of mango flavors from Asia, covering various tastes from Alphonso to Totapuri. Symrise has developed these flavours in collaboration with its team from Asia and additionally verified them with local consumers. Regional varieties are also available for apples – including European and Russian apple types – ranging from Antonovka to Topaz. All those flavour varieties are available as natural versions.

Symrise uses only the best natural ingredients – directly derived from the fruit or botanical ingredient that gives the flavour its name. They all belong to the umbrella brand Code of Nature.

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients as well as sensorial and nutritional solutions. The company has approximately 30,000 products, which are primarily produced from natural raw materials such as vanilla, citrus, blossoms, plant or animal materials. Through the combination of the segments Flavor & Nutrition and Scent & Care, Symrise is unique apart from the competition.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
  • June 4, 20188th WSO World Congress on Stevia Tasteful 2018
  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements