Synergy Flavours Uncovers Flavours of the Future in Sports Nutrition

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

Synergy Flavours Uncovers Flavours of the Future in Sports Nutrition

Synergy Flavours Uncovers Flavours of the Future in Sports Nutrition
October 24
10:11 2018

Synergy Flavours, a leading global flavour expert, has revealed the findings of its recent research project that has highlighted new and inspirational flavours for the sports nutrition market. The company’s ‘Flavours of the Future’ research has revealed a hotlist of emerging, growing, mainstream and established flavour trends that look set to excite the sports nutrition market.

Synergy gathered insights and trend data from The Latin American and North American markets and the findings will undoubtedly influence global sports nutrition markets, where discerning consumers actively seek new, exciting flavours and flavour combinations. In 2019, the team will assess the flavours that will most significantly impact sports nutrition in EMEA and Asian markets.

Synergy’s deep dive into the research started with harvesting ideas and inspiration from influential food bloggers, food writers and futurologists, and then benchmarking against quantitative data, such as new product launches and global internet search trends. Finally, the team of experts in flavour and sports nutrition assessed and refined the list to create a hot list, with only flavours that they felt had true potential in the sports nutrition market making the final cut.

Exciting emerging flavours on the list include Yuzu and Mochi, whilst established flavours in some regions, but with the potential for global appeal, include US style S’Mores, Cookie Dough and Birthday Cake.

As part of the research, Synergy Flavours identified new and upcoming ingredients that are being used by chefs in their restaurants and evaluated the applicability of those in sports nutrition. Yuzu is a good example. The citrus fruit, which grows wild in central China and Tibet, is prevalent in a variety of cuisines and is now migrating to other product categories, such as spiked and sparkling beverages. It combines well with mint, apple and lemon flavours – ideal for sports nutrition applications.

Sarah O’Neill, Global Marketing Manager, Nutrition, comments: “According to Mintel, the importance of flavour is a key purchase driver – over 75% of consumers are influenced by flavour choice when purchasing a sports nutrition product – so, creating innovative flavours for this market remains a priority at Synergy. The results from the Synergy team’s research have been fascinating and will enable us to anticipate the flavours of the future and to seize the opportunity in flavour development to offer more and more variety to our customers.”

To find out more about the flavours of the future for sports nutrition or to speak to the flavour expert team at Synergy – visit: www.synergytaste.com/flavorsofthefuture

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here