Synergy Flavours Uncovers Flavours of the Future in Sports Nutrition

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Synergy Flavours Uncovers Flavours of the Future in Sports Nutrition

Synergy Flavours Uncovers Flavours of the Future in Sports Nutrition
October 24
10:11 2018

Synergy Flavours, a leading global flavour expert, has revealed the findings of its recent research project that has highlighted new and inspirational flavours for the sports nutrition market. The company’s ‘Flavours of the Future’ research has revealed a hotlist of emerging, growing, mainstream and established flavour trends that look set to excite the sports nutrition market.

Synergy gathered insights and trend data from The Latin American and North American markets and the findings will undoubtedly influence global sports nutrition markets, where discerning consumers actively seek new, exciting flavours and flavour combinations. In 2019, the team will assess the flavours that will most significantly impact sports nutrition in EMEA and Asian markets.

Synergy’s deep dive into the research started with harvesting ideas and inspiration from influential food bloggers, food writers and futurologists, and then benchmarking against quantitative data, such as new product launches and global internet search trends. Finally, the team of experts in flavour and sports nutrition assessed and refined the list to create a hot list, with only flavours that they felt had true potential in the sports nutrition market making the final cut.

Exciting emerging flavours on the list include Yuzu and Mochi, whilst established flavours in some regions, but with the potential for global appeal, include US style S’Mores, Cookie Dough and Birthday Cake.

As part of the research, Synergy Flavours identified new and upcoming ingredients that are being used by chefs in their restaurants and evaluated the applicability of those in sports nutrition. Yuzu is a good example. The citrus fruit, which grows wild in central China and Tibet, is prevalent in a variety of cuisines and is now migrating to other product categories, such as spiked and sparkling beverages. It combines well with mint, apple and lemon flavours – ideal for sports nutrition applications.

Sarah O’Neill, Global Marketing Manager, Nutrition, comments: “According to Mintel, the importance of flavour is a key purchase driver – over 75% of consumers are influenced by flavour choice when purchasing a sports nutrition product – so, creating innovative flavours for this market remains a priority at Synergy. The results from the Synergy team’s research have been fascinating and will enable us to anticipate the flavours of the future and to seize the opportunity in flavour development to offer more and more variety to our customers.”

To find out more about the flavours of the future for sports nutrition or to speak to the flavour expert team at Synergy – visit: www.synergytaste.com/flavorsofthefuture

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