Taco Bell launches Power Protein Menu
Taco Bell has introduced its new Power Protein menu, which sees the word “meat” being ditched in favour of “protein”, in an attempt to appeal to health-conscious consumers.
The new menu sees 23-24g of protein in a less-than-450 calorie serving, and follows Taco Bell’s commitment to making food healthier by 2020.
In a statement, the company said: “We listen to our customers and understand that their tastes and needs are evolving. They want great taste and more choices to meet personal dietary preferences.
“The Power Protein Menu is significant because balanced nutrition drove product creation.”
The Power Protein Menu, which contains items containing more than 20 grams of protein and less than 450 calorie, includes burritos and salad bowls with a choice of chicken or steak. It will be accompanied by a range of zero-calorie beverages.
It was introduced in restaurants in Ohio last week after being tested out in California.
