Tulip has consolidated its position as the leading UK supplier of processed meat products following the acquisition of Parkam Foods for an undisclosed sum. The deal strengthens Tulip’s market standing by adding new products to its portfolio, while at the same time further increasing its sales to the biggest UK retail chains.
In addition to cooked meats, sandwiches and sausages, Parkam Foods also produces a number of high-quality products based on beef, turkey and chicken. This will add a new and valuable dimension to Tulip’s business.
Parkam Foods consists of four companies: Parkam Foods, Tranfoods, Trophy Foods and Freshway. The companies have a total of 750 employees, with expected revenue for the current financial year in the region of £100-115 million. Parkam Foods is a strong player within the premium segment, and Steve Murrells, chief executive of Tulip, believes that this is what makes the company a perfect match for Tulip.
Tulip is part of Danish Crown, Europe´s biggest pig slaughtering business and the world’s largest exporter of pork. The UK is Danish Crown’s largest market. Tulip handles all of Danish Crown’s processing activities in the UK as well as slaughtering and cutting fresh meat for the domestic market.