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Tangerine Confectionery Expands Brands Portfolio

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Tangerine Confectionery Expands Brands Portfolio

Tangerine Confectionery Expands Brands Portfolio
October 17
11:45 2011

Tangerine Confectionery, the largest UK-owned sugar confectionery and popcorn manufacturer, has acquired the Wham and Highland Toffee brands from Millar McCowan, which recently entered administration. The acquisition of both brands is part of an ongoing growth strategy for Tangerine which has seen its turnover quadruple to more than £160 million in the last five years.

 

Tangerine now has six out of the top ten chew bar brands, expanding a category-leading portfolio which includes, Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains, Black Jacks and Fruit Salads. Highland Toffee will add to Tangerine’s more traditional confectionery offering alongside brands such as Taveners, Lion and Jameson’s. These sit amongst a broader portfolio which includes the market leading brands Butterkist popcorn, Princess Marshmallows and Henry Goode’s Soft Eating Liquorice.

 

Alison Lewis, marketing director of Tangerine Confectionery, says: “To have secured the Wham and Highland Toffee brands and to be adding them to a portfolio which includes some of Britain’s best loved sweets is a significant step for the business. They both retain such a strong appeal for adults and kids alike and have a natural place amongst our family favourites.”

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