FDBusiness.com

Tango unveils limited edition Anchorman bottle

 Breaking News
  • Sysco Grows European Business Sysco Corporation is to acquire Kent Frozen Foods, a successful UK-based food service distributor with revenue in the year ended 31st December 2016 of £47 million. The acquisition, which is conditional upon approval from the Competition and Markets Authority, will see Kent Frozen Foods join Sysco’s other UK businesses, including Brakes, Fresh Direct and M&J [...]...
  • Nestlé Nominates Three New Independent Directors to its Board Nestlé has announced that it proposes Pablo Isla, Chief Executive Officer of Inditex; Kasper Rorsted, Chief Executive Officer of adidas; and Kimberly A. Ross, former Chief Financial Officer of Baker Hughes, for election to its Board of Directors. The elections will take place at the company’s Annual General Meeting on April 12, 2018. At that time, three current directors, [...]...
  • Increased Funding For Promoting Europe’s Agricultural Products The European Commission has launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU. A total of €169 million is available to co-finance the programmes, up from €142 million in 2017. Programmes can cover a wide range of issues from general campaigns on healthy eating to [...]...
  • The Coca-Cola Company Announces New Global Vision to Help Create a World Without Waste The Coca-Cola Company has announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that [...]...
  • Partnership that Mitigates Cross Contamination Fits Like a Glove Two world leaders in their respective fields have combined their expertise to create Europe’s first bona fide antimicrobial nitrile gloves. Unigloves new Fortified single use gloves incorporate silver ion technology from BioCote®, which has been scientifically proven to destroy 90% of bacteria within just 15 minutes and 99.5% in only two hours – BioCote is also proven effective [...]...

Tango unveils limited edition Anchorman bottle

November 11
10:16 2013

Tango has raised the curtain on a limited edition bottle in a partnership with Paramount Pictures for Anchorman 2: The Legend Continues.

Britvic, which owns the drink, said the bottles were set to feature the face of the movie’s lead character Ron Burgundy and be supported by POS material.

Bottles come in 2L, 600ml and 330ml formats and each variant has its own strapline, taken from the sayings of Burgundy including “stay classy” on Orange Tango, “It’s the truth” on Apple Tango and “say whaaat!” on Cherry Tango.

“The tie up to Anchorman 2: The Legend Continues will stand-out on shelf and showcase the brand’s irreverent sense of humour,” said Jonathan Gatward, Britvic’s GB marketing director. “There is a chance to grow the fruit-carbonates category. In using a platform such as Anchorman 2, which has wide talkability, we are targeting the brand’s core audience of 16 to 24 year olds.

 

“Anchorman 2 activity is a great way to build on our Tango brand and if retailers give this promotion the space it deserves and use the competition POS we’re sure Tango sales will soar.”

 

The shopper competition involves tweeting to win a Ron Burgundy moustache.

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
  • January 28, 2018ProSweets Cologne (Int'l Sweets and Biscuits Fair)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements