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Tata Global Beverages Announces Guidelines to Sustainable Beverage Production and Consumption

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Tata Global Beverages Announces Guidelines to Sustainable Beverage Production and Consumption

Tata Global Beverages Announces Guidelines to Sustainable Beverage Production and Consumption
August 12
11:52 2014

Tata Global Beverages has announced plans for 100% sustainable sourcing by 2020. Tata Global Beverages’ sustainability strategy rests on five key pillars –  Ethical Sourcing, Water Management, Climate Change Management, Waste Management and Community Development. The company’s sustainable sourcing strategy has a major focus on sustainable agricultural practices. A key component of this effort aims at achieving optimum productivity, and gradually reducing the dependence on synthetic inputs in the form of Plant Protection Formulas. Tata Global Beverages’ commitment to reducing the use of synthetic Plant Protection Formulations, in the supply chain, is an integral part of TGBs commitment to greater sustainability to ensure the protection of the environment for the benefit of all. The document published “Guidelines on Plant Protection formulations” outlines the vision to maintain sustainability in the supply chain by supporting Good Agricultural Practices, collaborations & partnerships, independent certifications, pilot projects and agricultural extension activities. This applies to all the tea that is purchased either through auctions or directly from suppliers, including subsidiary and associate plantation companies, big and small estates and small holders. Ajoy Misra, MD & CEO of Tata Global Beverages, comments: “As a responsible player in the natural beverages segment, TGB cares deeply about sustainability and recognises the importance of systematically reducing the use of Plant Protection Products in the tea industry and have been proactively advocating for the same. From bush to cup, we are always conscious of our obligation towards our consumers and seek continuously to maintain and improve the quality of tea production, delivering not just to norms but above and beyond them wherever viable.” Tata Global Beverages is one of the founding members of trustea, a multi stakeholder initiative led by the Tea Board of India. The Trustea India Sustainability Tea Programme envisions verifying over 600 factories, covering 500,000 workers and 40,000 small holders by December 2014. The Tea Board of India through its Trustea initiative and the launch of a new Plant Protection Code (PPC) in July this year announced their plans to certify 500 million kg of tea, amounting to 51 per cent of India’s tea supply by 2017. Tata Global Beverages is in full support of independent third party certifications of sustainable agriculture such as Rain Forest Alliance, Trustea or UTZ from our tea suppliers as evidence that the tea they supply to us is sustainably sourced.


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