FDBusiness.com

Tate & Lyle Christmas tin taps into popularity of Great British Bake Off

 Breaking News
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...
  • Britvic Continues to Put Health at the Heart of its New Sustainable Business Programme Britvic has launched ‘A Healthier Everyday’, its new sustainable business programme which builds on its commitment to: help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet. The creation of ‘A Healthier Everyday’ follows a review by the company into how it can ensure that its sustainability programme is [...]...
  • Bayn Europe Sets Up Chinese Subsidiary For Sugar Reduction Bayn Europe AB has signed a joint venture agreement with real estate development company HuaHe International Asset Management to introduce sugar reduction to the China market. Both partners agreed on a co-operation model and mutual commitments for the set up of joint venture. Bayn will hold 65% of equity and HuaHe will hold 35%. Further to [...]...
  • Ishida X-ray Flexibility Ensures Premium Product Quality Ishida X-ray inspection technology is helping to maintain the premium quality reputation of one of Russia’s most popular traditional snack brands. The ‘ROSTRAGROEXPORT’ company was founded by Mr Boris Aleksandrov in 1995, who spotted a niche in the Russian food market for a good quality traditional curd snack.  Its ‘B.Y. Aleksandrov’ brand, named after the company’s [...]...
  • ‘Latte Levy’ – Coffee Drinkers Want to Go Green, But Price is a Barrier As the UK Government aims to eliminate avoidable waste with the announcement of its 25-Year Environmental Plan, Mintel research reveals that Britain’s coffee shop drinkers are happy to do their bit for the environment, but not at any cost. 40% of out of home hot drinks consumers wouldn’t mind paying extra for drinks served in 100% [...]...

Tate & Lyle Christmas tin taps into popularity of Great British Bake Off

November 11
10:12 2013

Brand creative agency Design Bridge has produced a limited edition festive tin for Lyle’s Golden Syrup as part of a long-standing relationship with Tate & Lyle Sugars.

The latest tin includes a Christmas pudding, traditional sixpence, holly, crackers and filigree. It follows on from limited edition designs marking the Queen’s diamond jubilee and Halloween.

According to the agency, the design builds on the current spike in popularity of baking inspired by the likes of TV’s  Great British Bake Off. The words ‘bake, eat and be merry’ adorn the iconic arch.

The limited edition Lyle’s Christmas tin was unveiled recently as part of a Selfridge Christmas window display designed by Bompas & Parr and created by the Biscuiteers. The brief called for a design that celebrated Christmas without sacrificing the brand’s core qualities such as the iconic arch shape, classic lettering style and Victorian detailing.

Design Bridge ran an internal competition allowing its team to explore different creative ideas. The strongest concepts where worked on with Lyle to hit on the final design.

Design Bridge creative director Asa Cook said: “We wanted to create something truly collectable that shoppers would want to keep, reuse and display.”

Lyle’s Golden Syrup senior brand manager Elpida Gailani added: “This limited edition tin, rich in its vibrancy and premium design, will deliver fantastic on-shelf standout during the festive season.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements