FDBusiness.com

Tate & Lyle Christmas tin taps into popularity of Great British Bake Off

 Breaking News
  • The Lakes Distillery Announces £3.75 Million Investment The Lakes Distillery, based in Cumbria, England, has secured a £3.75 million investment from a group of investors led by Gresham House Asset Management, a specialist equity investment and asset management company. Joining existing investors and high-net-worth individuals, who recently made an additional £1.6 million investment, this is a milestone for the distillery and Gresham [...]...
  • Kerry Group Inaugurates New Production Facility in India Kerry Group has officially opened its new €20 million production facility in Tumkur, India. The new, state-of-the-art 40,585 square metre facility, located 120 km from Bangalore, will serve Kerry Taste & Nutrition’s global and regional customers in the South West Asia region, with Kerry Taste and Beverage systems for the fast-growing retail and foodservice markets. This is Kerry Group’s [...]...
  • Lamb Weston to Acquire Australian Frozen Potato Processor Lamb Weston has agreed to acquire Ready Meals, a frozen potato processor in Australia. Terms were not disclosed. Ready Meals sells frozen potato products under the Harvest Choice brand and operates frozen potato processing and storage facilities in Hallam, Victoria. Lamb Weston, along with its joint venture partners, is a leading supplier of frozen potato, sweet [...]...
  • Millenials Adopt a Fouth Meal Culture There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is the way people think about snacking and what is considered to [...]...
  • European Commission Proposal to Support Irish Beef Producers Impacted by Market Uncertainty EU Member States have agreed to a proposal from the European Commission to make €50 million available to Irish beef farmers, which can be matched by national funds to reach a maximum of €100 million. The establishment of the fund reflects the European Commission recognition of the particular challenges facing the Irish beef and veal [...]...

Tate & Lyle Christmas tin taps into popularity of Great British Bake Off

November 11
10:12 2013

Brand creative agency Design Bridge has produced a limited edition festive tin for Lyle’s Golden Syrup as part of a long-standing relationship with Tate & Lyle Sugars.

The latest tin includes a Christmas pudding, traditional sixpence, holly, crackers and filigree. It follows on from limited edition designs marking the Queen’s diamond jubilee and Halloween.

According to the agency, the design builds on the current spike in popularity of baking inspired by the likes of TV’s  Great British Bake Off. The words ‘bake, eat and be merry’ adorn the iconic arch.

The limited edition Lyle’s Christmas tin was unveiled recently as part of a Selfridge Christmas window display designed by Bompas & Parr and created by the Biscuiteers. The brief called for a design that celebrated Christmas without sacrificing the brand’s core qualities such as the iconic arch shape, classic lettering style and Victorian detailing.

Design Bridge ran an internal competition allowing its team to explore different creative ideas. The strongest concepts where worked on with Lyle to hit on the final design.

Design Bridge creative director Asa Cook said: “We wanted to create something truly collectable that shoppers would want to keep, reuse and display.”

Lyle’s Golden Syrup senior brand manager Elpida Gailani added: “This limited edition tin, rich in its vibrancy and premium design, will deliver fantastic on-shelf standout during the festive season.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements